"02 Twickenham" - RFU may consider selling stadium name rights - Ruck

“02 Twickenham” – RFU may consider selling stadium name rights

The Rugby Football Union are still considering selling the naming rights to Twickenham as they look to maximise revenue.

Former RFU chiefs Ian Ritchie and Stephen Brown had previously expressed in selling the rights in order to create additional revenue.

The first reports of a name change came in 2012 from the Mail Online.

Englands are the only one home nation yet to sell naming rights to its home stadium. Scotland play their home matches at BT Murrayfield, Ireland at the Aviva Stadium, while Wales have renamed the Millennium Stadium the Principality Stadium.

England could now be set to follow suit as they look to maximise their revenue streams. A partner for the stadium, the home of English rugby since 1910 and the venue of the 1991 and 2015 World Cup finals, could raise millions of pounds.

Brown said in 2017: “At the end of the day, we have an obligation to maximise the potential of our assets and ensure we have money to reinvest.

“Twickenham is synonymous with English rugby. Maybe there is a different way of doing it – you don’t have to have a branded stadium.”

Since 2018, Twickenham Stadium has been proudly supported as the primary sponsor by British Airways.

They receive exclusive stadium branding, including on the venue’s roof, which is visible from incoming flights into Heathrow Terminal 5.

The RFU’s chief commercial officer, Simon Massie-Taylor, said: “Collaboratively, we will be launching a new live digital content offering on match days, ‘British Airways Match-day Live’, which will deliver fans at home some of the Twickenham experience. Our plans for the Twickenham app and digital ticketing are also very exciting.”

However, it’s thought naming rights could almost double what this current ongoing deal is currently worth.

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“Incredible venue” – Dan Carter ranks the three best rugby stadiums for atmosphere

New Zealand legend Dan Carter has revealed what his three favourite stadiums were to play at on the entire rugby circuit.

Carter has no shortage of great memories on the rugby pitch, having won numerous trophies at both club and international level, while he also picked up a number of individual awards, including winning the World Rugby player of the year award three times.

#3. Twickenham Stadium, London

Carter’s personal favourite moment from his career comes from New Zealand’s 2015 Rugby World Cup final triumph against Australia at Twickenham however, as he slotted a drop goal from 40 metres out to stem the tide of a Wallabies comeback.

“All such special memories but hard to go past the RWC final drop goal,” Carter tweeted, in response to a Rugby World Cup post asking fans what their favourite moment from the All Blacks fly-half was.

He added: “Twickenham, the home of rugby, was certainly bouncing that night.”