4. Chris Paterson (Scotland)
Paterson was a stalwart of the Scottish side for more than a decade in a variety of positions, winning 109 caps and becoming for a time the most prolific points-scorer in international rugby.
In one remarkable ten-month period in 2007-08 he kicked 36 consecutive goals for Scotland, not missing a single attempt during the 2007 Rugby World Cup or the 2008 Six Nations Championship.
His Lions tale of woe began in 2001 when he missed out on the trip to Australia after being regarded as a dead cert to make the squad.
He was then ignored for the next trek to the southern hemisphere – the ill-fated whitewash by New Zealand in 2005.
Paterson was snubbed yet again one last time in 2009 when Lions coach Ian McGeechan opted to send an SOS for Wales ace James Hook instead.