It is one of the most fearsome sights in sport. Its unique nature incorporates New Zealand’s culture while also putting on quite the spectacle.
But what could other countries do in response? Here are some off the cuff ideas.
1. Nice T-Shirts
France not only delivered their own message of defiance, wearing T-shirts in the colours of the tricolore and standing inches away from their opponents’ noses, they also won the game, 20-18, to prompt the biggest bout of World Cup agonising in New Zealand since the previous one.
2. ‘The Richard Cockerill’
Richard Cockerill, showing all the self-restraint and composure which has characterised his coaching career, decides that the best way to mark his England debut is to square up to Norm Hewitt before a Test at Old Trafford. “What the **** have you done?” is Martin Johnson’s reaction as he pulls Cockerill away.