Definitions and Interpretation
The following words and phrases shall have the following meanings (except where the context otherwise requires): Advertising means all the Client’s advertising for which Ruck performs Services for the Client under this Agreement; Agreement means these Terms and any SOW(s) and Media Plan(s); Client means the company which purchases the Services and Deliverables from Ruck as specified in the Media Plan and/or the SOW; Client Materials means any data, client equipment, computer systems, software, documents, copy, Intellectual Property Rights, artwork, logos and any other materials or information owned by or licensed to the Client which are provided to Ruck by the Client; Commencement Date means the date specified in clause 3; Deliverables means the advertising, creative and other materials which are to be provided by Ruck as specified in the SOW, including any Ruck Materials, Ruck Proprietary Materials, and Third Party Materials where applicable; Expenses means any additional cost incurred by Ruck including but not limited to travel as detailed in clauses 5.3 and 7.15 Fees means the fees for the Services and Deliverables as detailed in the SOW and clause 7; Force Majeure Event means any circumstance not within a party’s reasonable control including, without limitation any act of government or state, civil commotion, epidemic, fire, flood, industrial action or organised protests by third parties, natural disaster, war, failure of payment systems, or any event beyond the reasonable control of the party claiming to be excused from performance of its obligations; “Guarantee Minimum Supply” means an agreed minimum total amount in any 12 month period of gross expenditure on advertisement space to be paid by the Client via Ruck to a media supplier or the agreed minimum total amount in any 12 month period of advertisement space to be purchased by the Client via Ruck from a media supplier. Intellectual Property Rights means the following rights, wherever in the world enforceable including all reversions and renewals: any patents or patent applications including any applications for same; any trade marks (whether or not registered) including any applications for registration of the same; inventions, discoveries, utility models and improvements whether or not capable of protection by patent or registration; copyright or design rights (whether registered or unregistered); database rights; any goodwill in any trade or service name, trading style or get-up; and any and all other intellectual or proprietary rights; Media Costs means all of the costs of Advertising from third parties including but not limited to ad serving; bid management; brand tracking; and/ or analytics management required to assist in the delivery and optimisation of the Advertising; Media Plan means one or more documents approved and signed by the Client from time to time detailing proposed media purchases and costs; Parties means the Client and Ruck; Residuals means information in intangible form, which may be retained by persons performing the Services, including, without limitation, ideas, concepts, know-how, and techniques which do not contain any Client Confidential Information; Services means those services Ruck will perform for the Client as agreed between the parties or specified in the SOW and these Terms including but not limited to media planning and buying, search engine optimisation, pay per click marketing, creative, performance display, strategic marketing, user experience and CRM management, brand services and positioning; SOW means the statement of work which comprise one or more documents agreed and signed by the Parties from time to time detailing the Services and Deliverables to be provided by Ruck to the Client, which may take the form of a Media Plan; Term means the period from the Commencement Date until the termination of this Agreement; Terms means these Ruck Standard Media Terms and Conditions; Territory means the United Kingdom, unless expressly specified otherwise in the applicable SOW or Media Plan; Third Party Materials means those materials which are either commissioned by Ruck from third parties during the Term and incorporated into the Deliverables, or which have been created by a third party and which are in existence at the time it is desired to make use of them for inclusion in the Deliverables; Ruck means Ruck Limited, a company registered in England and Wales with registration number 08513438 whose address is Sheraton House, Great Chapel Street, London. W1F 8FL; Ruck Materials means those materials specifically created by Ruck for the Client for the purposes of this Agreement by officers, employees or contractors of Ruck; Ruck Proprietary Materials means content, materials, information, software, methodology, know-how and processes in existence prior to the date on which it is intended to use them in connection with performance under this Agreement and in relation to which the Intellectual Property Rights are owned by Ruck;
The SOW and Media Plan(s) form part of the Agreement with these Terms and any reference to the Agreement includes the SOW, the Media Plan(s) and these Terms.
References to any statute or statutory provision include a reference to that statue or statutory provision as from time to time amended, extended or re-enacted and to any subordinate legislation made from time to time under that provision.
Where any provision contained in an SOW or Media Plan conflicts with any provision of this Agreement, the following order of precedence shall apply: the Media Plan, the SOW, the Terms.
Agreement to act as Media Advertising agency
The Client appoints Ruck to carry out and Ruck agrees to provide the Services and Deliverables to the Client in the Territory during the Term in accordance with this Agreement.
Term of appointment
This Agreement shall commence on the date specified in the SOW or on the date that Ruck commences provision of the Services whichever is the sooner and continue until terminated by either party under clause 16, or by either party giving to the other not less than ninety (90) days’ notice in writing.
Ruck will perform the Services and deliver the Deliverables detailed in the SOW for the Client in accordance with these Terms.
Ruck will allocate suitable personnel with appropriate levels of experience and seniority to provide the Services and Deliverables. Ruck will ensure that any key personnel detailed in the SOW are committed to the provision of the Services and/or Deliverables.
The Client acknowledges and agrees that it may be necessary for Ruck to replace the personnel involved in providing the Services and Deliverables with alternative personnel with similar levels of seniority and experience. The Client is entitled to object to any new appointee on reasonable grounds.
Each of the parties will use all reasonable endeavours to perform its obligations under this Agreement in accordance with any written timetable detailed in the SOW.
Ruck will act in willing co-operation with other communications suppliers appointed by the Client from time to time when developing communications plans and activities. The Client shall ensure that its other communications suppliers act in willing co-operation with Ruck.
The Client will co-operate fully with Ruck and will give Ruck clear briefings and instructions and ensure that all the necessary information provided to Ruck in order to perform its obligations under this Agreement is accurate. Ruck will co-operate fully with the Client and use reasonable care and skill in the performance and delivery of the Services and Deliverables to make the Advertising as successful as is to be expected from a competent digital agency.
Approvals and acceptance
Any reference in this Agreement to the Client’s “written approval” shall mean written approval by directors or employees of the Client authorised to approve the SOW(s), Services and Deliverables and Media Plan(s) (each an “Authorised Person”) which shall not to unreasonably withheld or delayed.
For the purposes of this Agreement written approval shall mean approval signified by:
any SOW, Media Plan, letter or purchase order from the Client bearing the signature of an Authorised Person;
an e-mail emanating from the e-mail address of an Authorised Person provided this is in circumstances where time does not permit approval as per sub-clause 5.2.1.
Ruck shall submit to the Client for its specific written approval Media Plans and estimates for Expenses in excess of five hundred pounds (£500) per Expense.
The Client’s written approval of Media Plans and estimates will be Ruck’s authority to make reservations and contracts for space, time and other facilities under the terms and conditions required by media owners or suppliers.
Ruck will advise the Client immediately of any material changes in the estimated cost of media or any material changes in Media Plans or work in progress previously approved in writing by the Client, unless such costs have been agreed as fixed.
Amendments or cancellations: work in progress
The Client may request Ruck to cancel or amend any and all SOWs, Media Plans or work in progress. Ruck will take all reasonable steps to comply with any such request provided that Ruck is able to do so within its contractual obligations to media owners and suppliers, which will be recorded as a variation to this Agreement.
In the event of any such cancellation or amendment in accordance with sub-clause 6.1, the Client will reimburse Ruck for any charges or Expenses incurred by Ruck to which Ruck is committed. The Client shall also pay for Ruck’s time as stated in the SOW and if not stated at Ruck’s standard rates or pro-rated commission covering the cancelled or amended Services and Deliverables as well as any charges imposed on Ruck by third parties arising from the cancellation or amendment.
Terms of payment
Ruck Fees (media buying): In consideration of Ruck’s performance of any media buying Services, the Client shall pay Ruck a commission of 15% (“Agreed Commission”) of the gross Media Costs (being the Media Costs after deduction of negotiated discounts but before deduction of standard agency commission). For the avoidance of doubt, the Client’s obligation to pay the agreed commission shall be in addition to the Client’s obligation to repay Ruck for Media Costs.
Ruck Fees (other services): In consideration of Ruck’s performance of the any Services other than media buying and the delivery of any related Deliverables, the Client shall pay the Fees set out in and/or referred to in the SOW (or as otherwise agreed in writing with Ruck), which may include commissions agreed with the Client.
Ruck will invoice the Client in respect of Agreed Commission and Fees monthly in arrears and the Client will pay the invoice within thirty (30) days of the date of invoice.
Media Costs: Ruck will invoice the Client in respect of Media Costs in respect of any media committed as per approved Media Plans since the previous invoice and the Client will pay such invoices within thirty (30) days.
In relation to Media Costs Ruck shall not be required to pay, refund or net off to the Client any media market rebates, volume discounts, early payment discounts, media market credits and/or price differences arising from errors and/or adjustments on third party invoices.
Any fixed rates approved by the Client on Media Plans shall be fixed and not reconcilable.
Unless stated otherwise in an SOW or Media Plan, any prices quoted for Media Costs on a Media Plan which are not stated as fixed rate will be subject to reconciliation against actual Media Costs on a monthly basis by Ruck. Ruck will then either;
invoice the Client for any undercharge; or
roll forward any overcharge to set off against future Media Costs.
Where a surcharge is levied by a supplier of media against Ruck due to late payment and this results from late payment by the Client, the Client shall immediately reimburse to Ruck the amount of such surcharge, together with any accrued interest charged by the supplier in respect of the overdue amount.
If late copy charges are levied by a media owner against Ruck as a result of delay by the Client, the Client shall immediately reimburse the amount of such late copy charges to Ruck.
A levy of 0.1% is payable to the Advertising Standards Board of Finance (ASBOF) in relation to non-broadcast advertising, and to the Broadcast Advertising Standards Board of Finance (BASBOF) in relation to broadcast advertising.
In the event that Ruck is unable to obtain credit risk insurance in respect of the Client or if Ruck’s credit insurers revise or withdraw cover for the Client, Ruck reserves the right to revise its terms of payment and if necessary ask for payments in advance of media bookings and/or seek suitable guarantees from the Client. If it is not possible to reach an agreement on suitable revised terms Ruck will have the right of termination set out in clause 16.3.
Ruck reserves the right to charge interest on all invoices presented to the Client which are not paid by the relevant due date at the annual rate of five (5) per cent above the base rate from time to time of Royal Bank of Scotland, provided that the rate charged to Client shall not be higher than the maximum rate allowable under applicable law. Such interest will accrue on a daily basis from the date on which payment became overdue up to the date on which the Ruck receives the full outstanding amount together with all accrued interest.
In the event of late payment Ruck reserves the right to:
withhold further delivery of Services and/or Deliverables under the SOW until payment in full has been received from the Client; and
alter the payment terms applicable to this Agreement including without limitation requiring the Client to pay in advance.
Each party shall pay all monies which are payable by it to the other without any right of set off, abatement or withholding in respect of monies which are due to it or alleged to be due to it from the other party.
Ruck will invoice the Client at cost in respect of Expenses incurred by Ruck in performing the Services and delivering the Deliverables.
Unless otherwise stated in the SOW, all Fees and other costs stated are in pounds sterling (GBP£) and exclusive of VAT.
Independently from the contractual relationship with Client, Ruck may provide certain services to media vendors and receive compensation (including but not limited to remuneration and special terms, including free spots, agency function discounts and other cash benefits) for such services from media vendors, which in some circumstances are determined by the total agency volume. Client and Ruck agree that such amounts, all types of remuneration or special terms granted for such services, the extent of which is not generally known at the conclusion of the Agreement with the Client, and which are separate and distinct from the discounts granted for the specific volume of insertions bought by the individual Client, are due to Ruck and may be retained and used by Ruck at its discretion.
Media: business terms and selection
Ruck enters into all contracts with third parties as principal (unless otherwise specified by the relevant third party) and enters into such contracts with media and third party suppliers in respect of Services in accordance with such suppliers standard or individual conditions and contracts (“Third Party Contracts”) and the Client hereby acknowledges that its right to use or otherwise benefit from any services acquired by Ruck under any Third Party Contracts shall be as set out in the terms and conditions of such Third Party Contracts. The Client hereby indemnifies and shall keep Ruck indemnified against any losses caused by any act or omission of the Client which puts Ruck in breach of any such Third Party Contracts. Ruck shall provide a copy of the relevant Third Party Contract to the Client if requested and to the extent permitted by existing confidentiality provisions with the relevant Third Party.
Ruck shall use reasonable care and skill in the selection and appointment of media supplier(s) and the agreement of the terms and conditions of such appointment however Ruck shall not be liable to Client for any losses incurred as a result of a failure by any media or other third party supplier to comply with the relevant Third Party Contract or if such media supplier or third party enters into liquidation or into any arrangement for the benefit of its creditors generally or ceases or threatens to cease to carry on business In such an event Ruck will work with the Client to make alternative arrangements for the delivery of any relevant Services.
During the Term, Ruck shall at its discretion take out and maintain insurance policies to the value sufficient to meet its liabilities under this Agreement. Upon Client’s request Ruck will provide the Client with evidence that such insurance is in place.
Each party undertakes that it shall not at any time during the Term or thereafter disclose to any person any confidential information concerning the business, affairs, customers, clients or suppliers of the other party, except as permitted by clause 10.2.
Each party may disclose the other party’s confidential information:
(a) to its employees, officers, representatives or advisers who need to know such information for the purposes of exercising the party’s rights or carrying out its obligations under or in connection with this agreement. Each party shall ensure that its employees, officers, representatives or advisers to whom it discloses the other party’s confidential information comply with this clause 10.2; and
(b) as may be required by law, a court of competent jurisdiction or any governmental or regulatory authority.
No party shall use any other party’s confidential information for any purpose other than to exercise its rights and perform its obligations under or in connection with this agreement.
The Client acknowledges and agrees that any identifiable and original idea or concept presented by Ruck in relation to any promotion or advertising campaign developed by Ruck shall be acknowledged as being available only for such promotion or campaign whether or not used for such promotion or campaign and shall not be used for any other purposes whatsoever without Ruck’s express prior written approval. Even where no promotion or campaign is agreed, the ideas and concepts presented to the Client shall remain strictly confidential and shall not be used in any way, including communication to any third party, without Ruck’s prior written approval and agreement being reached regarding appropriate remuneration for Ruck.
The Client acknowledges that nothing in this Agreement shall affect Ruck’s right to use as it sees fit any general marketing and/or advertising intelligence and/or Residuals gained by Ruck in the course of its appointment.
Nothing in this Agreement shall prohibit Ruck from retaining one copy of the Deliverables for its internal archive.
Ruck acknowledges that ownership of Client Materials and ownership of all Intellectual Property Rights in any Client Materials (including any modifications or adaptations of such Client Materials produced in the course of providing the Services and Deliverables) shall remain vested in the Client or its licensors. The Client hereby grants to Ruck a non-exclusive, royalty-free, right and licence during the Term to use, copy, operate, process, modify and sub-license the Client Materials solely for the purposes of providing the Services and Deliverables. Client will indemnify Ruck for any claims made against Ruck relating to any Ruck Materials incorporating Client Materials or otherwise which are approved by the Client, as well as those arising out of the nature and use of the Client’s products or services.
Subject to the remaining provisions of this clause 11 and subject to Ruck receiving payment of all fees attributable to Ruck Materials Ruck hereby assigns (and in the case of copyright, by way of a present assignment of future copyright) all of the Intellectual Property rights in Ruck Materials which are capable of being assigned together with the right to sue for past infringement of the Intellectual Property Rights in Ruck Materials. As such, it is the Client’s responsibility to undertake any registrations or clearance searches for trademark, design and/or patent protection.
The Client acknowledges that all Intellectual Property Rights in Ruck Proprietary Materials shall be owned by and remain the property of and vested in Ruck. Subject to Ruck receiving payment of the Fees attributable to the Ruck Proprietary Materials licensed under this clause, Ruck hereby grants to the Client a non-exclusive, non-transferrable, perpetual, royalty-free licence to use such Ruck Proprietary Material as are included in the Deliverables. Client shall limit use of and access to the Ruck Materials to such of Client’s employees as are directly involved in the utilisation of the Deliverables internally throughout Client’s business and who are bound to preserve the confidentiality thereof. Prior to delivery of the Deliverables, Ruck shall obtain such licences or consents in respect of Third Party Materials as shall be necessary in order that the Client can use such Third Party Material for the purpose set out in the SOW. Ruck shall notify the Client of any restrictions on usage and any other contractual restrictions arising in respect of such Third Party Material, and the Client hereby indemnifies and keeps Ruck indemnified against any losses suffered by Ruck as result of the Client breaching any such restrictions.
Ruck agrees, at the Client’s request and expense, to take all such actions and execute all such documents as are necessary (in the Client’s reasonable opinion) to enable the Client to obtain, defend or enforce its rights in the Deliverable, and shall not do or fail to do any act which would or might prejudice the Client’s rights under this clause 11.
Ruck shall not be liable under or in connection with this Agreement for any modifications, adaptations or amendments to any Deliverables made by the Client or by a third party on the Client’s behalf, nor in the event that any fault, error, destruction or other degradation in the quality and/or quantity of the Deliverables arises due to the acts or omissions of the Client.
Client agrees to allow Ruck, its affiliates and sub-contractors, non-exclusive rights to collect, analyse, manipulate, and store non-personal user and customer data on behalf of Client. In particular Client agrees that Ruck and its suppliers are entitled to place cookies, pixel tags, pixel-less techniques or web beacons and related technologies and other relevant tags on, and collect information (including Client’s confidential information) from, the Client’s websites and other relevant sources of data in relation to the provision of the Services.
Client represents and warrants that (i) all data provided by or on behalf of Client to Ruck has been collected in compliance with applicable data protection laws and regulations, (ii) it has obtained all rights, third-party consents and approvals necessary in connection with the use of data by Ruck for the Services, and (ii) it has the legal right to disclose data to Ruck in connection with the Services to be performed under this Agreement.
Ruck shall employ reasonable technical and organizational security and physical measures as are appropriate given the nature of the data being collected to protect data received from unauthorized access to or acquisition, disclosure, alteration, or destruction of any data received from Client. Ruck agrees to process the data and perform the Services hereunder in accordance with all applicable data protection laws and regulations.
If there is an error in Advertising as published or publication is delayed or does not occur as planned, Ruck will not be liable unless this is caused by its default or neglect.
The Client warrants that to the best of its knowledge information and belief all information supplied to Ruck before and during the Term will be accurate and not in any way contrary to any law applicable in any part of the Territory.
The Client confirms that it is expressly understood and agreed that in planning and buying the Client’s media activity, Ruck shall use its reasonable endeavours to ensure the accuracy of all estimated and target figures relating to:
the number, proportion or type of people likely to be exposed to the Advertising;
the number of exposures each person is likely to receive; and
the cost of achieving these exposures.
Since these are matters which are ultimately beyond Ruck’s control, no warranties can be given by Ruck as to the accuracy of such estimates/targets or as to the figures actually occurring and no liability shall attach to Ruck in respect of any losses suffered by the Client or by any third party by reason of the Client’s reliance on such estimates/targets. Search engine optimisation services will be performed to the best of Ruck’s knowledge and ability but no guarantees can be given with regard to ranking results.
Each party warrants that it has the full power and authority to enter into this Agreement.
Guarantee minimum supply
Ruck shall not without the Client’s prior consent in writing agree with any media supplier on the Client’s behalf to a Guarantee Minimum Supply.
In the event that the Client consents in writing to Ruck agreeing on the Client’s behalf a Guarantee Minimum Supply the Client agrees without prejudice to the generality of the provisions of clause 8.1 to indemnify and keep indemnified Ruck against all actions, proceedings, costs, damages, demands, expenses, liabilities, penalties, surcharges, fines, losses (including without limitation economic or consequential loss) suffered or to be suffered by Ruck in connection with or arising out of Ruck agreeing to a Guarantee Minimum Supply with a media supplier on the Clients behalf.
Limitation of liability
Nothing in this agreement shall exclude or in any way limit the Parties’ liability for fraud, or for death or personal injury caused by its negligence or any other liability to the extent such liability may not be excluded or limited as a matter of law. Subject to this and excluding any liability arising under any indemnity under this agreement:
Ruck’s maximum aggregate liability under or in connection with this Agreement, whether in contract, tort (including negligence) or otherwise, will in no circumstances exceed the total net Fees paid to Ruck hereunder during the preceding twelve (12) months; and
in no event shall either Party be liable under this agreement for:
any loss of actual or anticipated income or profits, loss of contracts; or
any special, indirect or consequential loss or damage of any kind;
howsoever arising and whether caused by tort (including negligence), breach of contract or otherwise, whether or not such loss or damage is foreseeable, foreseen or known.
This Agreement states the full extent of the Parties obligations and liabilities in respect of the Advertising and the performance of the Services and delivery of the Deliverables.
The Parties agree that any condition, warranty representation or other term concerning the delivery of the Deliverables and/or the performance of the Services which might otherwise be implied into or incorporated in this Agreement, whether by statute, common law or otherwise, is excluded to the maximum extent permitted by law.
Nothing in the foregoing provisions shall preclude either party obtaining injunctive or other non-financial relief to which it is entitled.
Either Party may terminate this Agreement by service of notice in accordance with clause 3.
Either party may terminate this Agreement immediately without financial penalty upon giving written notice to the other party if: (a) the other party materially breaches this Agreement and, where the breach is capable of being remedied, fails to remedy the breach within 30 days’ of receiving such written notice; or (b) the other party enters into liquidation or if an administrator or receiver is appointed over the whole of any part of the other’s assets or if the other enters into any arrangement for the benefit of its creditors generally or ceases or threatens to cease to carry on business.
Ruck shall be entitled forthwith to terminate this Agreement by written notice to the Client if Ruck is unable to obtain normal credit insurance in respect of the Client and advance payments or acceptable guarantees have not been made available by the Client within fourteen (14) days after Ruck’s written request under the provisions of clause 7.9. During the period between Ruck’s request for advance payments or suitable guarantees and the earlier of either the Client providing them or the end of the Term, all Ruck’s obligations in relation to the booking of media shall be automatically suspended, as will any other Ruck obligation to enter into any commitments involving significant expenditure as principal on the Client’s behalf.
The parties’ rights, duties and responsibilities shall continue in full force during the agreed period of notice and, whether or not there is a period of notice, the Client shall pay all sums due in respect of work done, any Fees due and expenditure committed by Ruck until the end of the Term. For avoidance of doubt the Term includes any notice period and payments due include commission on media booked during any notice period but where transmission falls outside such period.
Upon the termination of this Agreement and payment by the Client of all items properly chargeable to the Client hereunder, Ruck will give the Client all reasonable co-operation in transferring, subject to the approval of third parties where required, all reservations, contracts and arrangements with media owners, third parties or others for space or time yet to be used and subject to, all rights and claims thereto.
If, prior to notice of termination of this Agreement, Ruck has at the request of the Client prepared detailed Media Plans or proposals for future advertising in respect of which Ruck has not been remunerated, Ruck shall be entitled to receive from the Client payment on the basis of fair compensation for work done.
If the Client wishes to use, after the Term and through another agency, a Media Plan drawn up by Ruck during the Term for the Client’s future use, the Client shall not do so without Ruck’s prior written consent and agreement being reached regarding appropriate remuneration for Ruck.
Provisions of this Agreement which either are expressed to survive its termination or from their nature or context it is contemplated that they are to survive termination, shall remain in full force and effect notwithstanding such termination.
Any third party agreements that cannot be cancelled or assigned by Ruck to Client shall be carried to completion by Ruck, and Client shall remain liable for any payments or charges incurred by Ruck or due to Ruck as applicable compensation as outlined in any SOW.
Each party shall comply with all legislation, regulations, and other rules having equivalent force which are applicable to that party in connection with this Agreement.
Client acknowledges its responsibility for compliance with all data and privacy laws and regulations, including but not limited to the requirements to have up to date and accurate privacy and cookie notices on their websites where relevant
Ruck will use reasonable endeavours to ensure that any Service and/or Deliverable complies with all legislation, regulations, and other rules relating to the performance of the Services and/or the Deliverables.
Upstream auditing. Ruck supports the IAB initiative ads.txt (also known as Authorised Digital Sellers). Where an ads.txt file is present, Ruck will purchase inventory from authorized sellers only. In the absence of an ads.txt file Ruck will not exclude the publisher from targeting, but will continue to recommend that all publishers adopt ads.txt at the earliest opportunity.
Downstream auditing. Ruck supports the IAB initiative ads.txt. Where an ads.txt file is present, Ruck requires that only publisher inventory from authorised sellers is purchased. In the absence of an ads.txt file Ruck will not exclude the publisher from targeting, but will continue to recommend that all publishers adopt ads.txt at the earliest opportunity.
Unfulfilled assumptions and delays
Ruck’s ability to perform the Services or provide the Deliverables specified in the SOW may depend on the fulfilment of assumptions, dependencies and Client responsibilities described in the SOW by the Client. In the event that any unmet dependency, incorrect assumption or Client responsibility delays or impairs the performance of the Services or provision of the Deliverables, then Ruck will not be liable for failure to perform its corresponding responsibilities unless the Parties agree otherwise in writing.
If at any time Ruck becomes aware that it will not (or is unlikely) to perform the Services or other Deliverables by any date set out in the SOW, Ruck shall notify the Client and provide details of the reasons for it. Where a delay in performing the Services or providing the Deliverables has been directly caused by Ruck, Ruck shall take reasonable steps to eliminate or mitigate the consequences of the delay.
This Agreement constitutes the entire agreement between the parties, and supersedes any and all agreements and terms, whether written or oral, implied or explicit, and may only be amended or modified by a written agreement by both parties.
Failure or delay by either party in exercising any rights or remedy under this Agreement shall not operate as a waiver of any such right or remedy. If any provision of this Agreement is held to be unenforceable, such provision shall be amended only to the extent necessary to make it enforceable, and such unenforceability shall not affect other provisions of this Agreement.
Neither party shall be liable for any failure to perform or delay in performance of any of its obligations under this Agreement caused by circumstances beyond its reasonable control.
Any notice, invoice or other communication shall be served if sent to the other party at the address at the beginning of this Agreement or such other address as agreed in writing between the parties.
Neither party shall assign, transfer or otherwise dispose of this Agreement or any rights or duties hereunder without the prior written consent of the other.
A person who is not a party to this Agreement shall have no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its terms.
The Parties agree to meet annually and within sixty (60) days of the anniversary of the date of commencement of this Agreement in order to; review their relationship, the Services and Fees the subject of this Agreement and agree to negotiate in good faith any necessary amends effective from the anniversary of the date of commencement of this Agreement. Should the review and negotiations not be concluded prior to the anniversary of the date of commencement of this Agreement, the Parties agree that Ruck is entitled to continue invoicing the Client on the terms of the SOW or this Agreement until such new Services and Fees are applicable. For the avoidance of doubt, any changes in the Fees will be backdated to the anniversary of the date of commencement of this Agreement, always provided that new Fees are not lower than prior year Fees in which case new Fees will then be effective only upon agreement and prospectively for the remainder of the annual period. Changes in Fees payable to Ruck will be related to changes agreed in the SOW or level of services provided by Ruck.
Neither Party shall, during the term of this Agreement and for a period of six (6) months from the Termination Date, (except with the prior written consent of the other Party) directly or indirectly solicit or entice away (or attempt to solicit or entice away) from the employment or engagement of that Party, any employee, worker or independent contractor of that Party who is employed or engaged in providing or receiving any services from/to the other Party within three (3) months prior to the activity prohibited by this clause 21.1;
A Party shall not be in breach of clause 21.1 as a result of running a national advertising campaign open to all comers and not specifically targeted at any of the staff or contractors of the other Party.
Governing law and jurisdiction
This Agreement shall be governed by and construed in accordance with the laws of England and Wales. Each party irrevocably agrees to submit to the exclusive jurisdiction of the courts of England and Wales over any claim or matter arising under or in connection with this Agreement or the legal relationships established by this Agreement.
Ruck may include Client’s name and logo on its customer lists and disclose and summarise generally the nature of any work being performed hereunder or under any SOW, provided that no such disclosure shall result in the breach of Ruck’s confidentiality obligations under this Agreement. Any case studies Ruck may wish to produce for circulation will only be done with the prior written agreement of the Client.