The new All Blacks jersey shows rainbow colours as part of the ‘diversity is strength’ campaign.
When stretched, the material for the All Black and Black Ferns jerseys reveals a rainbow image.
Throughout the video, a narrator can be heard saying: “They fight as one but that one is made from everyone. Because the next battle is different … The next enemy is truly formidable and deeply devious.
This rugby jersey that stretches to reveal the rainbow flag is so cool
The famous All Blacks team wants to show its support for the LGBTI community at https://t.co/NesQXpsrvK … … … pic.twitter.com/3t1KB9lUGQ— gaymen-online (@gaymen_online) April 27, 2018
The diversity film was released in Japan to align with Tokyo Pride week. It’s understood the idea of the jersey was created by advertising agency TBWQ/Hakubobo.
The narrator continues: “It is discrimination – an enemy that cannot be fought alone and must be defeated together. It will take more than 15 – it will take thousands… millions. And now, AIG has combined all the colours of the rainbow to create a ‘united black.’ Join our team.”
Crowds in the video can also be seen waving rainbow flags. Elsewhere, young fans clutch their chests along with their favourite players as they pull their uniforms and numerous aircrafts create rainbow patterns in the sky.