Although the British & Irish Lions tour to South Africa is still 12 months away, supporters around the world are already excited.
One thing which could tip them into a state of delirium though is the prospect of their new kits with Canterbury once again taking the reins.
Smart sponsorship for Vodafone!— Paolo Pescatore (@paolopescatore) July 27, 2020
Lead partner for British & Irish Lions 2021 Tour of South Africa. Huge tie-up, promises to offer significant synergies for both & more importantly rugby. A cloud still looms given #COVID19 uncertainty #lions2021 #UniteThePride #SA2021 #SportsBiz pic.twitter.com/1uhVM8ittn
It’s also been announced today that Vodafone will act as the tours lead sponsor. They will be creating innovative fan experiences through experiential activations both at home and in South Africa.
You can check out some of the best concept kits mocked up by fans below.
1. Fab Rugby
2. Richi Concepts
3. RUCK Rugby
JOIN THE RUCK:
LIST | 4 rugby superstars who MASSIVELY underachieved on Lions tours
Despite being built up to play starring roles for the British & Irish Lions, sometimes it simply doesn’t work out…
1. Stuart Hogg (Scotland) – 2017
After touring with the Lions in Australia four years previously, the Scotland fullback was tipped to be one of Warren Gatland’s key men when they faced the All Blacks in 2017.
However, starting against NZ Provincial Barbarians in the tour opener, Hogg was given a four out of 10 after he made ‘many errors’ and butchered a simple try scoring pass to Anthony Watson in a poor display.
One week later, despite a much improved opening 20 minutes, Hogg was injured after being caught by the elbow of team-mate Conor Murray in an accidental collision, with the superstar departing the tour before the start of the Test Matches.
More down to the pre-tour hype than his poor performance alone, this was so disappointing.