Specialist rugby brand Canterbury has today revealed the full collection of kit for the British & Irish Lions which the team will take with them on the tour to South Africa. The new collection features a range of training and on-pitch gear, including the new iconic British & Irish Lions Test jersey which the Lions will wear when they take on the world champions.
With the Lions tour celebrating the best-of-the-best in British & Irish rugby, Canterbury’s new range of products gives fans the opportunity to show their support for the team, wherever they are watching from.
The brand new British & Irish Lions Test jersey is made from a recycled polyester blend fabric and is the most advanced Lions jersey to date. With Canterbury’s strongest ever neckline and its signature lightweight, breathable Vapodri+ fabric, the Test jersey has been expertly designed and is ready for the Lions to tackle the reigning world champions.
The sleeve features the unique Lions graphic design, the pieces of which come together to represent all those who have helped the players to reach the highest level of the game and achieve their success, creating one distinctive image. When the players take to the field, they will do so wearing this reference of those parents, coaches and other supporters who helped them become the player they are today.
To ensure that the 2021 Lions squad can step out on the pitch in South Africa with confidence that they’re in the best kit possible, every element of the new Test jersey has been rigorously tested at all levels of rugby, ranging from grassroots to elite players and across the globe in different climates.
Alongside the Test jersey, Canterbury has also unveiled the Lions Stealth Pack, the first ever collection of Lions products in an anthracite colourway. Featuring tonal branding for a more subtle off-duty look, the range is for fans after a more understated piece of training apparel. Alongside this there is also an increased range of training and off-pitch product in the iconic Lions red to allow fans to recreate a Sea of Red on game day.
Simon Rowe, Global Head of Sports Marketing, at Canterbury, said: “We know that this year’s Lions tour is going to be a series like no other, so it’s only right that we could offer a better product range for both players and fans than ever before. The new collection of products means fans can get ready for the tour by getting their hands on the exact same kit the players will be wearing on pitch in South Africa.
“For the players, we’ve worked hard to develop a jersey that is going to hold up under the intense conditions of a Lions tour in the differing climates of South Africa, and we’re really excited to see the players pull on the jersey and experience the performance benefits for themselves.”
Warren Gatland, British & Irish Lions Head Coach, commented: “We know from our experience of the last tour that Canterbury kit is of the highest quality, and this collection is no different. I know the players are going to love every single piece of the range and I would love to see as many fans as possible supporting the team and helping us to create a ‘Sea of Red’ wherever they are cheering on from.”
The latest range of product adds to the current collection already in market, which includes three times as many women’s products as ever before and its biggest ever junior product range, all across a series of price points meaning there is truly an item for any fan who wants to cheer the Lions on this summer.
The full range of Canterbury’s British & Irish Lions range is now available from www.canterbury.com.
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