Cookie Policy

This Cookies Policy sets out how we, ruck, use cookies and similar technologies on our website, www.ruck.co.uk (our website).

We may update this Cookies Policy from time to time in order to keep you fully informed about our latest practices involving cookies and similar technologies on our website. You should check this Cookies Policy each time you visit our website in order to find out whether our use of cookies and similar technologies has changed. The effective date of this Cookies Policy is 22nd March 2018.

About Cookies

Cookies are data files that are sent between web servers and web browsers, processor memory or hard drives (clients) to recognise a particular user’s device when the user accesses a website. They are used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Cookies can be classified as either ‘session’ or ‘persistent’ cookies. Session cookies are placed on your browser when you access a website and last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies are placed on your computer when you access a website and expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

Cookies will be set either by our website domain or by third party domains on our behalf. Cookies set by us on our website domain are referred to as ‘first party’ cookies. Cookies set by third party domains, or set on or via our domain on behalf of third parties, are referred to as ‘third party’ cookies.

Cookies do not usually contain personal information. Cookies may, however, be used in combination with other information to identify you.

We use first party and third party cookies on our website, and both session and persistent cookies.

If you require further information about cookies in general, please visit www.allaboutcookies.org

First and third party Cookies

Cookies can be classified as ‘first party’ or ‘third party’.

  • First party cookies: these are cookies placed on your device by our website domain.
  • Third party cookies: these are cookies placed on your device by third party website domains.

Essential Cookies

These are cookies which are necessary in order for us to run our website and its essential functions and cannot be switched off in our systems. We use essential cookies for the following purposes on our website:

  • to administer our website.
  • to ensure our website functions properly when you interact with it.
  • for remembering information you have inserted in a form on our website.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Functional Cookies

These are cookies that store information about your preferences and recognise you whenever you return to a website, in order to improve your website experience and personalise it for you. We use functional cookies for the following purposes on our website:

  • to recognise you when you return to our website.
  • to improve your experience of our website.
  • to recognise whether you have accepted the use of cookies on our website.
  • to recognise the type of browsing device you are using, including your browser and browser settings, for the purpose of displaying our website to you in an appropriate format.
  • to remember the language in which to display our website to you.

Types of Cookies used

Cookie ID First or third party Purpose of Cookie Requirement
Session First Usually used to maintain an anonymous user session by the server. Essential
_ga First Google Analytics cookie used to distinguish users on a website to generate statistical information about their use of the website Functional
_gid First Google Analytics cookie used to distinguish users on a website to generate statistical information about their use of the website Functional
__cfduid First Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information. Essential
__qca Third This is a cookie usually associated with Quantcast, a digital advertising company. They provide website rankings, and the data they collect is also used for audience segmentation and targeted advertising. Functional
IDE Third Doubleclick is a business owned by Google that makes it money from online advertisers and publishers. This is done by Ad-serving (Online publishers use Doubleclick to display adverts on their websites.), Ad delivery (Doubleclick will let advertisers control how often an ad is shown to a browser, how long it is shown for and how often it will appear) and Behavioural targeting (This comes in two categories: Targeting for one website owner and Targeting in advertising networks) Functional
UID Third Scorecard Research data is collected is used to build up reports on internet behaviour and trends. Collects information such as: when your browser visited a website, what page of the website it was, the title of the web page, IP address Functional
adidt Third This cookie is owned by Videology. The main business activity is advertising Functional
u2 Third This cookie is owned by Sizmek (formerly DG MediaMind). They provide multi-platform targeted advertising services. Functional
uuid Third Innovid is a video advertising and marketing network service. The main purpose of cookies set by this host is Targeting/Advertising Functional
ab, u Third This domain is owned by Aggregate Knowledge, which has been acquired by Neustar Inc. Aggregate Knowledge provides a data management platform which enables real time targeting and consumer profiling functionality. The main purpose of cookies set by this host is Targeting/Advertising Functional
bkdc Third This domain is owned by Blue Kai. The main purpose of cookies set by this host is Targeting/Advertising Functional
KADUSERCOOKIE Third This domain is owned by Pubmatic. It operates an advertising exchange platform where online publishers can sell targeted advertising space to media buyers using real time bidding. The main purpose of cookies set by this host is Targeting/Advertising Functional
t_gid Third This domain is owned by Taboola Inc, a USA based company with multi-national presence. It provides tageted native advertising services. The main purpose of cookies set by this host is  Targeting/Advertising Functional

Disabling Cookies

If you would like to restrict the use of cookies you can control this in your Internet browser. Links to advice on how to do this for the most popular Internet browsers are provided below for convenience and will be available for the Internet browser of your choice either online or via the software help.