The Exeter Rugby Club board today underwent a detailed review of the club’s branding following issues raised by the group Exeter Chiefs 4 Change.
The process has included looking into lengthy submissions from those who wish to see immediate change and from those who are content that the current branding is not disrespectful to indigenous groups.
CLUB STATEMENT@ExeterChiefs have released the following statement in relation to the club's branding ⬇️https://t.co/R7jL4PSyST pic.twitter.com/muHdlC7pjZ
— Exeter Chiefs (@ExeterChiefs) July 29, 2020
A detailed dossier of all evidence was compiled ahead of today’s meeting and was seen by all members of the board and reviewed.
The one aspect which the board felt could be regarded as disrespectful was the club’s mascot ‘Big Chief’ and as a mark of respect have decided to retire him.
Here’s how rugby fans and the wider world have reacted to the news:
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