Leicester Tigers and long-standing official partner Mattioli Woods today announce a new five-year deal that will see the wealth management firm rebrand the stadium as Mattioli Woods Welford Road.
The move marks a first for the club – who have played in the same spot since moving to the ground back in 1892 – and is one that will play a huge role in supporting the future of the Leicester Tigers.
Mattioli Woods have been an official partner of the Tigers since 2016 supporting the club through shirt sponsorship and naming rights to the stadium’s East Stand.
The Covid-19 pandemic has the potential to see the club lose further millions in revenue over the coming months. The decision to rebrand the stadium is one that Tigers has not taken lightly owing to the significance Welford Road has in the hearts of supporters around the world.
Andrea Pinchen, chief executive officer at Leicester Tigers, said:
“Welford Road is an icon of world rugby as the home of Leicester Tigers and a venue that has helped to put Leicester on the sporting map.
“In these uncertain times, the club has had to look at new ways to provide value for supporters and partners in a way that can generate revenue and ensure that there is a club for fans to come back to.
“Mattioli Woods have been a partner of the club for many years, and whenever contractual rights are involved, we want to ensure that the traditions of the club remain a consideration.
Find out more about Mattioli Woods by visit www.mattioliwoods.com
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