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Premiership Rugby set for revamp with giant new sponsor

The Guardian has reported that Premiership Rugby is set to announce the US insurance giant Arthur J Gallagher & Co as its new title sponsor, succeeding Aviva.

The move could see English club rugby’s regular US fixture played in Chicago. That game is set to be played on 6 April 2019 and, three US sources said, will likely be between Harlequins and Sale. The Red Bull Arena in Harrison, New Jersey, outside New York City, is also a possible host.

UK insurer Aviva has sponsored the Premiership since 2010 and signed a one-year renewal last August. The US sources said Gallagher will succeed it.

The firm has a large UK operation and a partnership with Wasps and has worked with rugby league in Australia.

In a statement, a Premiership Rugby spokesman said: “Premiership Rugby is at an advanced stage of confirming our title partner for the start of the 2018-19 season. We can’t comment on the names of any companies who are part of this process.”


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