Gallagher Premiership side Northampton Saints are reportedly set to open their doors for a groundbreaking behind-the-scenes documentary series.
The project took a big jump forward after Chris Boyd, the director of rugby, gave the project his approval.
Northampton Saints to open doors for fly-on-the-wall documentary serieshttps://t.co/Vc2fr9Uy5T
— Tim Percival (@TimPercival) June 15, 2020
It’s set to be rugby’s equivalent to the Netflix series Sunderland ’Til I Die, which has been very popular on the platform.
CSM Sport & Entertainment, the sports marketing giant, has been engaged to find broadcasting and production partners for the project.
There is a connection between Saints and Sunderland as Saints commercial director Tony Davison was previously the managing director at the Stadium of Light
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“There is something about sport that does stir people to get on board. Rugby struggles to appeal to a new demographic and to get the young people involved,” said Davison.
“If this ended up on Amazon or Netflix you could get a whole new generation of fans as well as a whole new spread of fans (around the world).
“It could be that we become the club team of choice for a whole new generation and that opens up commercial opportunities.”
LIST | 5 hilarious Jason Leonard stories
England legend Jason Leonard has told many great stories down the years.
Here are some of our favourites.
1. ‘I didn’t do it’
Just before we headed out to the 1995 World Cup in South Africa, all the players agreed on a booze ban when coach Jack Rowell discovered that someone had come in at 2am. He accused me at training the next day and I flatly denied it. As I told Martin Bayfield standing next to me: “It couldn’t have been me Bayf – I didn’t get in until 4am.” Poor Bayf just burst out laughing.