Premiership rugby has renewed their long-standing deal with Premiership sponsors Aviva after a shock U-turn from themultinational insurance company.
Their seven-year relationship with the league ended at the end of last season, but they are now reportedly ready to put pen to paper on a new deal.
The Rugby Paper reported the deal is worth £5m-per-year with Premiership Rugby also being close to announce a new main sponsor for the Anglo-Welsh Cup.
“Aviva’s decision to renew follows a thrilling end to the Premiership campaign,” revealed commercial director Dominic Hayes.
“Increased attendances and Premiership Rugby’s growing popularity in America also proved very attractive.
“We’re in a great place and it’s fantastic news that Aviva want to continue with us,
“We’ll have live matches on Channell 5 next season as well as BT Sport, we’re up 11% on attendances and with our global expansion, we’re very excited.”