Bill Sweeney has been appointed as the new Chief Executive Officer of the Rugby Football Union (RFU). He joins from the British Olympic Association (BOA) where he has been Chief Executive Officer since 2013.
After a record breaking London 2012 Olympic Games, Team GB made history by being the first nation to win more medals in the following Rio 2016 Olympic Games, coming second in the medal table. During his tenure as Chief Executive of the BOA, Team GB also delivered best ever performances at two consecutive Winter Olympic Games.
Before joining the BOA, Bill Sweeney had a successful business career with senior roles in sports businesses including at adidas and Puma, as well as corporate management experience with Shell, Mars and Unilever.
RFU Chairman Andy Cosslett said: “We are delighted to announce Bill’s appointment as CEO. He brings a rare combination of experience from the worlds of blue chip business and elite sport and has a tremendous track record in both. His passion for the game is deep rooted and this will stand him in very good stead.”
Bill Sweeney added: “I leave behind a very strong British Olympic Association, both financially and in readiness for Tokyo 2020. This is the only opportunity that I would have left the BOA for. From the grassroots game to our England teams, rugby’s values and opportunities are very special. I am passionate about the game and it is an honour to be joining the RFU team.”