RFU reportedly planning to sell Twickenham naming rights

The Rugby Football Union are open to selling the naming rights to Twickenham, according to the governing body’s new chief executive Stephen Brown.

England is the only one of the home nations yet to sell naming rights to its home stadium.

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Brown said: “We wouldn’t rule out any appropriate commercial opportunity for the venue, the fan-base and the stakeholders.

“At the end of the day, we have an obligation to maximise the potential of our assets and ensure we have money to reinvest.

“We wouldn’t rule it out at all, but it would have to be right. It’s more than just the value – it has to match what we’re trying to do here.

“Twickenham is synonymous with English rugby. Maybe there is a different way of doing it – you don’t have to have a branded stadium.”

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