RFU signs new contract with Adidas

England’s Rugby Football Union (RFU) has signed an extension to its contract with footwear supplier, global sportswear brand Adidas.

The sponsorship will extend for a further four years until the end of the 2023-24 season, having first begun at the start of 2016-17.

SportBusiness understands from industry sources that the previous contract was worth about £500,000 (€554,000/$657,000) per season.

As part of the deal, Adidas is the exclusive footwear supplier of player’s boots and trainers across all England Rugby teams. It also provides footwear to coaches and wider RFU staff, and will benefit from a range of online and digital assets.


Owen Farrell facts

1. He started off in Rugby League

His education began in rugby league – he joined Wigan St Patricks at the age of eight.

2. School days

It’s well known that the Saracens star went to school with England teammate George Ford, however, it’s less well known that he went onto study Business at Hertfordshire University.

3. Celebration

Farrell celebrates every point he scores by linking his index fingers together to make a ‘JJ’ sign, the Joining Jack salute, Joining Jack being a charity dedicated to the needs of sufferers of Duchenne muscular dystrophy.[ Farrell is also a patron for Duchenne muscular dystrophy charity Duchenne UK.

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