Tik Tok confirmed as headline sponsor of Women's Six Nations - Ruck

Tik Tok confirmed as headline sponsor of Women’s Six Nations

Six Nations Rugby and TikTok have announced a landmark partnership that will see the entertainment platform become the Title Partner of the Women’s Six Nations.

With a huge year for Women’s rugby set to unfold, TikTok recognises its responsibility to promote the players, teams, Unions and stories within the sport. As such, it has committed significant investment and promotional support to drive the growth of audience engagement with Women’s rugby.

As a platform designed to bring fans even closer to the action, TikTok will offer new and existing rugby fans a window into the Women’s game, one of the fastest growing areas of the sport.

As well as its Title Sponsorship of the Women’s Six Nations, TikTok will also become the Official Partner of the Guinness Six Nations and Autumn Nations Series, ensuring TikTok can engage rugby fans throughout the calendar year.

To date, TikTok has amassed more than 5.1 billion views for its #rugby content, with #SixNationsRugby a rapidly growing hashtag on the platform.

Commenting on the partnership between Six Nations Rugby and TikTok, Ben Morel, CEO of Six Nations Rugby, said:

@sixnationsrugby Can TikTok pronounce @federugby players' names? 🇮🇹 #sixnationsrugby #guinnesssixnations #rugbyunion #rugby #sports ♬ Lazy Sunday – Official Sound Studio

“The significance of our partnership with TikTok cannot be understated. The very first Title Partner in the history of the Women’s Six Nations Championship, as well as support for the Guinness Six Nations and Autumn Nations Series is something to be incredibly excited about.

“TikTok shares our ambitions for providing fans with the best possible experience and has the perfect platform for fans to access and engage with rugby throughout the year. Complementing this is the collective aim of giving the sport a global shop window to reach new and existing fans and put the likes of the Women’s game in front of more people.”

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