England fly-half Holly Aitchison has captivated fans both on and off the rugby field, stepping into the spotlight as a bikini model for global lingerie brand Victoria’s Secret.
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The 28-year-old Red Roses playmaker continues to redefine what it means to be a modern athlete, blending elite sporting performance with a powerful message of confidence and self-expression.
As England prepares for major international competitions, Aitchison remains a central figure in the squad. Alongside her rugby commitments, she has been leading Clinique’s impactful #GameFace campaign, which promotes self-confidence and wellbeing among female athletes.
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Clinique and the Red Roses: Empowering Confidence
Initially centred on Aitchison, the #GameFace campaign has now expanded to include the entire Red Roses squad. The initiative focuses on supporting players both on and off the pitch through personalised skincare and wellbeing programmes.
In a statement, Clinique explained:
“With the Red Roses, that mission grows. Clinique is providing one-to-one skincare consultations with expert consultants, educated in partnership with dermatologists. This results in personalised routines for players—from skincare to makeup—designed to help them feel confident, prepared, and ready to perform at the highest level, empowering them to shine both on and off the pitch.”
Beyond professional players, the campaign also supports grassroots rugby. With 79% of teenage girls reporting low self-esteem, Clinique is investing £10,000 into each of four girls’ rugby clubs, helping to fund equipment, education, and travel to encourage participation and development in the sport.
A Journey of Confidence
Aitchison has spoken candidly about her personal struggles with self-esteem, particularly regarding skin concerns earlier in her career. These challenges once affected her willingness to engage with the media.
“Over the years I’ve really struggled with my skin. I had blemishes everywhere—it had a massive hit on my confidence,” she revealed.
“I wouldn’t take media interviews after games; I would never be seen without makeup.”
Today, Aitchison’s journey reflects a powerful transformation. Her swimwear shoot with Victoria’s Secret symbolises not only personal growth but also a broader message of body positivity and self-acceptance.
Breaking Stereotypes
By seamlessly combining the worlds of elite sport and fashion, Aitchison is challenging traditional stereotypes surrounding female athletes. Her visibility in both arenas sends an empowering message to young women and girls—that strength, talent, and femininity can coexist.
The #GameFace campaign underscores how sport can positively influence mental health and body image, while Aitchison’s modelling work highlights the importance of embracing individuality and confidence.
Leading by Example
From orchestrating play at fly-half to advocating for self-belief and grassroots development, Aitchison continues to inspire the next generation. Whether she’s lining up a decisive kick or posing for an international fashion campaign, she exemplifies resilience and authenticity.
As England looks ahead to upcoming international competitions, Holly Aitchison stands as a symbol of modern athleticism—proving that success is not confined to the pitch but extends to empowering others beyond it.
Meet the glam partners cheering on England at the 2026 Six Nations
England’s Red Roses continue to dominate the international stage, but behind many of the squad’s biggest stars are equally inspiring partners offering unwavering support.
From rugby romances and Olympic love stories to growing families and cross-border relationships, here’s a look at the glamorous partners cheering on England during the 2026 Six Nations.
Zoe Aldcroft & Luke Stratford
World Cup-winning captain Zoe Aldcroft shares a heartwarming rugby romance with her husband, Luke Stratford. The pair first met outside a nightclub in Gloucester, but their relationship truly blossomed when Luke cleverly booked physio sessions at the same time as Zoe before they officially got together.
The couple tied the knot in June 2024 at Hackness Grange in Scarborough. Zoe shared snaps of their special day on Instagram, captioning the post: “The best day of my life with the absolute love of my life.”
Their bond is strengthened by a shared love of rugby. Luke currently serves as the Women’s Scrum Coach at Sale Sharks, having previously coached Leicester Tigers Women.
Although Aldcroft was named England captain earlier in the year, she will miss the 2026 Six Nations as the couple prepare to welcome their first child. Speaking on the England Rugby Podcast: O2 Inside Line, she revealed that Luke was one of the first people she called after learning of her captaincy.
Hannah Botterman & Georgia Evans
Loosehead prop Hannah Botterman has found love across the Severn Bridge with Wales international Georgia Evans. Following her reported split from fellow Red Roses star Holly Aitchison, fans began speculating about the relationship after Evans was spotted supporting England during the recent tournament—most notably wearing a Red Roses shirt during the final.
The rumours have since been confirmed, with the cross-border couple now officially an item, proving that rugby rivalries stop at the touchline.
