Peter O’Mahony Begins New Career Following Rugby Retirement

“As an athlete, I spent years looking for non-alcoholic options. From a sporting point of view, you become very aware of how important recovery and balance are and a lot of people are thinking the same way now. Over time, it became clear there was a gap for something that worked alongside an active lifestyle, rather than against it.”

“Non-alcoholic beer isn’t a niche anymore—people want alternatives that don’t feel like a compromise. The origin of the idea to create Active Brewing Company came from the vision we had of creating socially acceptable non-alcoholic beers that supported recovery and wellbeing. We believe that these beers will appeal to a wide range of outgoing, sociable consumers, especially those who are active in the fitness and wellbeing space.”

“Peter is one of the most influential Irish players of the past decade and someone whose understanding of the game is second to none.”

“To have a player who has been central to so many of Ireland’s biggest rugby moments join our panel is a massive addition. His perspective, especially coming so soon after hanging up his boots, will enrich our Six Nations coverage and bring viewers closer to the action than ever before.”