Rugby rags to riches: Bristol now looking to become a sporting force

  • Billionaire Steve Lansdown hoping to follow in the footsteps of Exeter Chiefs as they look to establish themselves among England’s elite
  • His involvement with them started alongside Chris Booy in 2009, the year they were relegated to the Championship
  • “The club financially had significant debts and basically it was minutes from going out of business really,” he revealed to BBC
Steve Lansdown is a billionaire thanks to his financial services firm and has over the last years become heavily financially invested in numerous sports across the Bristol area; including football, rugby, cricket, basketball, badminton and racing.

“The club financially had significant debts and basically it was minutes from going out of business really,” he explained to BBC Sport.

“We didn’t make a lot of fuss about it at the time, but we had all the papers in place for administration.”


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“We know those games will bring crowds in and so it was a very important business night as well as a very important sporting and emotional occasion,” said Lansdown.

“I suppose you look down the road at Exeter, they played for the Premiership title [against Saracens on Saturday] and that’s what we’ve got to aim to do – Bristol is a rugby hotbed.”

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