Exeter Rugby Club have today made the decision to launch a new visual identity, moving away from its previous Native American-themed brand, and introducing a brand icon that is a poignant and significant nod to the past.
The new Exeter Chiefs logo, which will be launched in July 2022, draws inspiration from the Celtic Iron Age Dumnonii Tribe, which encompassed a unified area covering Devon, Cornwall and parts of Somerset for many hundreds of years before the Roman occupation from 43 AD, as well as the later ‘Celtic Kingdom of Dumnonia’, which was established around AD 410 and continued for almost 500 years
The change in identity comes in the wake of the Exeter Rugby Club’s board undertaking a full and informative review process over the past two years.
“We are excited to welcome in the next era of rugby within Exeter,” said Chairman and Chief Executive, Tony Rowe OBE. “Exeter has and always will be the most important term in our overall identity. The term Chiefs, however, is equally entrenched in our make-up, going back to over a century ago when teams in this region would regularly call their first teams that of the Chiefs.
“We are Exeter, we are the Chiefs!"
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Itoje, Ford, Marler: Every England player wages ahead of 2022 Six Nations
Very underpaid:
- Alfie Barbeary (Wasps, uncapped) - £75,000
- Jamie Blamire (Newcastle Falcons, 5 caps) - £30,000
- Jonny Hill (Exeter Chiefs, 12 caps) - £125,000
- Bevan Rodd (Sale Sharks, 2 caps) - £50,000
- Sam Simmonds (Exeter Chiefs, 9 caps) - £200,000
- Ollie Hassell-Collins (London Irish, uncapped) - £50,000
- Raffi Quirke (Sale Sharks, 2 caps) - £50,000
Sam Simmonds (Exeter Chiefs, 7 caps) during England Rugby training session at The Lensbury Hotel, Teddington, London on 28 Sept 2021. Photo: Phil Mingo/PPAUK
Underpaid:
- Tom Curry (Sale Sharks, 36 caps) - £250,000
- Lewis Ludlam (Northampton Saints, 10 caps) - £150,000
- Joe Marler (Harlequins, 74 caps) - £300,000
- Joe Heyes (Leicester Tigers, 2 caps) - £50,000
- Orlando Bailey (Bath Rugby, uncapped) - £27,000
- Freddie Steward (Leicester Tigers, 5 caps) - £100,000
- Harry Randall (Bristol Bears, 2 caps) - £75,000
- Max Malins (Saracens, 10 caps) - £100,000
Tom Curry of England Rugby during the Six Nations Championship match between England and Italy at Twickenham Stadium, Twickenham, London on January 13 2021. - PHOTO: Micah Crook/PPAUK
Bang on the money:
- Ollie Chessum (Leicester Tigers, uncapped) - £25,000
- Luke Northmore (Harlequins, uncapped) - £150,000
- Joe Marchant (Harlequins, 7 caps) - £250,000
- Will Stuart (Bath Rugby, 15 caps) - £125,000
- Luke Cowan-Dickie (Exeter Chiefs, 31 caps) - £300,000
- Alex Dombrandt (Harlequins, 4 caps) - £250,000
- Charlie Ewels (Bath Rugby, 26 caps) - £200,000
- Ellis Genge (Leicester Tigers, 31 caps) - £320,000
- Courtney Lawes (Northampton Saints, 90 caps) - £375,000
- Tommy Freeman (Northampton Saints, uncapped) - £40,000
- Mark Atkinson (Gloucester Rugby, 1 cap) - £350,000
- Marcus Smith (Harlequins, 5 caps) - £450,000
- Ben Youngs (Leicester Tigers, 112 caps) - £300,000
- Jack Nowell (Exeter Chiefs, 34 caps) - £370,000
- George Furbank (Northampton Saints, 5 caps) - £150,000
- Joe Marchant (Harlequins, 7 caps) - £200,000
- Kyle Sinckler (Bristol Bears, 47 caps) - £500,000
Jack Nowell of Exeter Chiefs during the Gallagher Premiership match between Harlequins and Exeter Chiefs at Twickenham Stoop, London on January 8th 2022. Photo: Micah Crook/PPAUK
Overpaid:
- Jamie George (Saracens, 61 caps) - £400,000
- Henry Slade (Exeter Chiefs, 43 caps) - £500,000
Henry Slade of England kicks the conversion during the Autumn Nations Match between England and Tonga at Twickenham Stoop on 6 November 2021. Photo: Tom Sandberg/PPAUK
Very overpaid:
- Maro Itoje (Saracens, 51 caps) - £825,000
- George Ford (Leicester Tigers) - £600,000
- Elliot Daly (Saracens) - £500,000
Leicester Tigers player George Ford (c) during the Gallagher Premiership rugby game between Leicester Tigers and Bath Rugby at Mattioli Woods Welford Road on Nov 5th - PHOTO: Steve Bond/PPAUK
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