CONFIRMED: Exeter Chiefs WILL drop their logo following pressure
Rugby NewsFriday, 26 November 2021 at 06:54
Exeter set to drop their Native American-style logo despite delaying final decision until next month for further talks, according to the Mail Online.
The've come under significant pressure to ditch their branding, dominated by a head-dressed Chief, for years after the National Congress of American Indians labelled ‘harmful’.
On Wednesday night, at the club’s AGM, they ran a poll of their 700-strong membership in order to inform a board decision.
Exeter Chiefs tunnel logo during the Aviva Premiership A-League match between Exeter Braves and London Irish at Sandy Park on October 2nd 2017 , Exeter, Devon (Photo: Phil Mingo/PPAUK)
The Mail has reported that 'while there was by no means unanimity among the membership, the ‘overwhelming’ view, according to sources, was that they should alter their logo.'
However, the club will be continue to be known as 'the chiefs' as that has been the name given to the top side in Devon since the 1900s
Following this news, we'd encourage you to go read Louis Bollard's tongue-in-cheek piece on the future of the Premiership.
No more Wasps (sorry), The Northampton Paints taking on The Exeter Non-Native Gender-Neutral Chefs and Leicester Non-Endangered Wild Cats! Full Story.
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