The RFU is reportedly set to part ways with Umbro, with Castore emerging as the frontrunner to take over England Rugby’s kit supply rights, according to SportBusiness
. Big ambitions, big losses
Despite posting a hefty £28.9m loss for the year ending February 2024, Castore has bounced back by securing £145m in investments, propelling its valuation to nearly £1bn.
The brand isn’t a stranger to rugby, already kitting out elite sides like Harlequins and Saracens. But their quality hasn’t always scored points, with L
einster fans the most recently left unimpressed.
Umbro deal in jeopardy
This news comes as a surprise, considering Umbro signed a deal extension in 2021 to provide kits for England’s men’s, women’s, sevens, and youth teams until 2028. Yet sources have suggested to
SportBusiness a new supplier announcement is imminent, signaling a potential change in the works.
Castore’s clever play
Castore’s connection to Umbro goes deeper than expected. Earlier this year, the brand struck a deal with GL Dameck, the exclusive sub-licence holder for Umbro Professional Team Sports across multiple countries, including the UK.
This arrangement already allows Castore to market and supply Umbro-branded RFU kits. However, for their own branding to appear on England shirts, they’d need to officially replace—or ‘novate’—Umbro’s existing deal.
Could we soon see England donning Castore kits? The stage is set, and all eyes are on the RFU for the final call.
Join the RUCK’s WhatsApp community here and get the latest news sent straight to your messages. Fans poll:
EDITORS PICKS:
You’ll have to be red-hot to get 15/15 in this 2010s Six Nations quiz
Think you know the stars of the Six Nations from the 2010s? It’s time to put your knowledge to the test with this thrilling multiple-choice quiz!
The Six Nations Championship, Europe’s premier rugby tournament, has delivered unforgettable moments and showcased some of the game’s greatest players.
From stunning tries to epic battles, the 2010s were packed with rugby brilliance.
Can you name the players who lit up the tournament during this golden decade? You’ll need to be on top form to get 15/15—are you up for the challenge? Let’s kick off!