As the 2026 Guinness Six Nations gets underway this weekend, rugby fans have once again been reminiscing about a legendary advert that mysteriously vanished from our screens.
The old promo flipped the usual rivalry on its head, showing supporters from across the home nations all passionately backing England. The punchline?
“The Six Nations — it’s not about who you want to win… it’s about who you want to lose.”
The broadcaster ultimately pulled the advert ahead of the 2012 Championship amid concerns it could be seen as anti-English.
That didn’t stop the rugby public from absolutely loving it.
Taken firmly in the spirit intended, the clip has lived on in the rugby community — resurfacing every year like clockwork and cementing its place as an unofficial Six Nations Championship tradition. A reminder, if one was ever needed, that rugby rivalries are best enjoyed with a grin and a sense of humour.
Many rugby fans believe that this is one of the best adverts that had been made for the Six Nations.
The video celebrates the home nations and their diverse backgrounds, with a grass roots focus that makes it relatable for fans of England, Ireland, Scotland and Wales.
Even if the BBC cancelled the advert, the rugby community won't be forgetting it anytime soon.
Super Computer Predicts the Entire 2026 Six Nations – Full Fixtures, Scores & Predicted Table
Whether you’re a fan of Ireland, Scotland, Wales, Italy, England, or France, this guide gives you a complete round-by-round breakdown and a predicted final table.
Some games are near-certainties, while others are toss-ups, keeping fans on the edge of their seats.
Greene King is offering a free pint to anyone who books a table at a Greene King sports pub for a Six Nations game on Saturday 7 February. Customers can claim their pint by booking online and showing confirmation at the bar.
Key Takeaways
France look unstoppable, going unbeaten in the predictions.
England are strong challengers, only predicted to lose against France.
Ireland face a mixed campaign, losing to France and England but beating the other sides.
Scotland and Italy provide upset potential, while Wales struggle in the forecast.
Several marquee clashes (France vs England, Ireland vs England) remain highly competitive.
2012 #SixNations advert that was pulled by the BBC after deciding that it was "unbalanced."
It still remains the best Six Nations advert the BBC has ever made.