Joe Marler reveals Celebrity Traitors pay — and his net worth

Thursday, 22 January 2026 at 19:19

byRugby Rucker

Joe Marler has lifted the lid on how much he was paid for his run on
The Celebrity Traitors, confirming that his appearance fee was lower than widely reported.

The former England rugby prop, who quickly became a fan favourite on the hit BBC reality spin‑off that aired from October to November 2025, revealed he earned £30,000 for his participation — not the £40,000 figure previously suggested.

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Marler made it to the final episode of the series but ultimately couldn’t sway his fellow ‘Faithfuls’ to vote out Alan Carr as a Traitor, leading to Carr winning the game and the charity prize.

The £40,000 number had circulated after comments on a podcast, but Marler clarified the truth to The Times

“Yeah, Daisy (his wife) read that too. She said to me, ‘Hold on, I thought you only got 30?’ I said, ‘Yeah, I did.’”

Joe Marler’s net worth

Beyond reality TV money, Marler has amassed a solid personal fortune from his rugby career and off‑field ventures. His net worth is estimated at around £5.7 million, reflecting earnings from professional rugby, endorsements, media work, and strategic investments.

That figure places him comfortably among the wealthier former rugby stars in the UK, with Marler’s outspoken personality and crossover appeal helping him secure opportunities beyond the pitch.

Only one rugby player in history has a bigger net worth than Dan Carter

6️⃣ Richie McCaw (New Zealand)

Estimated Net Worth: £12–14 million
Bio: Widely regarded as the greatest openside flanker of all time, McCaw captained the All Blacks to two Rugby World Cup victories (2011, 2015). Known for his leadership, work ethic, and tactical intelligence.

Key Points:

Two-time Rugby World Cup winner (2011, 2015)
Long All Blacks career with record appearances
Sponsorships with major brands (Adidas, aviation)
Post-retirement speaking engagements and business ventures

5️⃣ Brian O’Driscoll (Ireland)

Estimated Net Worth: £13–15 million
Bio: Ireland’s most capped player and one of the finest centres in rugby history. O’Driscoll led Ireland and the British & Irish Lions to numerous successes and transitioned into media work after retirement.

Key Points:

Ireland and British & Irish Lions captain
Successful broadcasting career (punditry with BT Sport)
Brand ambassador for multiple companies
Post-retirement business roles

4️⃣ Sonny Bill Williams (New Zealand)

Estimated Net Worth: £15–17 million
Bio: A dual-code rugby superstar, Williams excelled in both rugby union and rugby league. He also pursued professional boxing, leveraging his sporting success into global endorsements.

Key Points:

Dual-code rugby international
Professional boxing career
Multiple domestic and international rugby titles
Endorsements with global brands

3️⃣ Mike Tindall (England)

Estimated Net Worth: £16–18 million
Bio: Former England centre and 2003 Rugby World Cup winner. Tindall has become a media personality and entrepreneur after retirement.

Key Points:

2003 Rugby World Cup winner with England
Television appearances and reality TV
Brand endorsements and ambassador roles
Family business ventures with Zara Phillips

2️⃣ Dan Carter (New Zealand)

Estimated Net Worth: £17–19 million
Bio: One of the greatest fly-halves ever, Carter starred for the All Blacks and in club rugby in France and Japan. Known for his precision kicking and playmaking.

Key Points:

All Blacks legend and World Cup winner
Record-breaking club contracts in France and Japan
Endorsements and ambassadorial roles
Post-retirement rugby-related ventures

1️⃣ Jonny Wilkinson (England) ?

Estimated Net Worth: £18–22 million
Bio: Legendary England fly-half, famous for the drop goal that won the 2003 Rugby World Cup. Wilkinson has leveraged his fame for lucrative contracts, endorsements, and media opportunities.

Key Points: