Saracens Team-up with BLK in multi-million pound deal
Saracens agree multi-million pound deal with BLK to provide on and off field playing and training kit
The ‘Men in Black’ have agreed a five-year partnership to cover all teams that are members of the Saracens global network
Nearly 10,000 teams globally now wear BLK, including national sides such as the New Zealand Kiwis, French side Stade Toulousain, Fiji and USA Rugby
Aviva Premiership and European Rugby Champions Cup reigning champions Saracens have announced a multi-million pound deal with BLK United Kingdom to provide on and off field playing and training kit.
The ‘Men in Black’ have agreed a five year partnership with BLK that covers Saracens, Saracens Women and all nine members of the Saracens Global Network.
The BLK product range has been developed to fulfil the needs of the modern athlete and supporter, from technical training, match day equipment and apparel to a superior lifestyle and supporter range. The emphasis is on design excellence, performance, durability and innovation.
— Saracens Rugby Club (@Saracens) July 4, 2016
Nearly 10,000 teams globally now wear BLK, including national sides such as the New Zealand Kiwis, French side Stade Toulousain, Fiji and USA Rugby as well as a myriad of marquee clubs. BLK United Kingdom has ambitious plans to work with high-profile teams across a range of sports and to launch a bespoke range of non-licenced sports fashion wear.
Ben Houchen, chief executive officer of BLK United Kingdom, said: “Saracens is one of the most high profile names in rugby union and after a stunning season we are delighted to be able to announce this partnership and welcome them into the BLK family alongside Welsh region Ospreys, England Rugby League, Scotland Rugby League and England Netball.
“BLK is one of the fastest growing sports apparel brands and this partnership is a clear demonstration of our ambition to be the biggest, we believe we are already the best.
“The new Saracens shirt will be unveiled at Saracens Summer Gathering at Allianz Park on Saturday 23rd July and we are certain that fans of the Men in Black will be as delighted by it as the players and staff are.”
Andy Duckworth, chief commercial & marketing officer from Saracens said: ‘We are thrilled to be working with BLK and to have a partner that is as keen as we are to develop some exciting and innovative on field and off field product.
“BLK is as forward-thinking and ambitious as Saracens and together we make a winning team.