In today’s game, rugby stars are no longer just athletes — they’re global personalities, influencers, and media brands.
From Olympic fame to World Cup glory, these players have built massive audiences far beyond traditional rugby fans.
Here are the biggest rugby stars on Instagram right now.
Join RUCK’s Instagram broadcast channel and get the latest rugby news straight to your phone.
10. Marcus Smith — @marcussmith10
Instagram followers: ~340k
Smith has become one of rugby’s fastest-growing stars online thanks to his exciting playing style and strong Gen-Z appeal.
Instagram: @marcussmith10
9. Maro Itoje — @maroitoje
Instagram followers: ~352K
Itoje combines elite rugby with fashion, activism, and leadership, making him one of England’s most marketable stars.
Instagram: @maroitoje
8. Louis Rees-Zammit — @reeszammit
Instagram followers: ~448K
The Welsh speedster built a huge following through highlight-reel tries, fashion content, and his crossover move toward the NFL.
Instagram: @reeszammit
7. Quade Cooper — @quadecooper
Instagram followers: ~539K
One of rugby’s original social-media personalities, Cooper’s flashy style and outspoken personality helped him build a huge audience.
Instagram: @quadecooper
6. Cheslin Kolbe — @cheslinkolbe
Instagram followers: ~792k
Kolbe’s electric footwork and viral highlights made him one of the Springboks’ biggest global stars.
Instagram: @cheslinkolbe
