Wales have previously gone viral for their response to the All Blacks' pre-match ritual, the haka.
The two sides renew their rivalry this weekend, with New Zealand travelling to Cardiff to face Wales in the second round of the Autumn Nations Championship.
Dave Rennie's side will be looking to make a statement, having moved level on points with the Springboks at the top of the southern hemisphere standings.
South Africa face France this weekend, giving New Zealand an opportunity to strengthen their position should the Boks fail to collect maximum points.
However, it is a previous meeting between the two sides that remains one of the most memorable moments in their rivalry.
Back in 2008, Wales produced an iconic response to the haka, the traditional ceremonial dance of the indigenous Māori people of New Zealand, which has become an established pre-match ritual for the All Blacks.
Over the years, opposing teams have responded to the haka in various ways, but few have matched what happened at Cardiff's Millennium Stadium on November 22, 2008.
Under the guidance of head coach Warren Gatland, the Welsh players refused to turn away after the All Blacks had finished their performance.
Instead, both teams remained completely motionless, locked in a tense stare-down as 75,000 supporters roared in approval.
New Zealand eventually blinked first, breaking formation and bringing the stand-off to an end. However, the All Blacks had the final say on the pitch, securing a 29-9 victory.
Footage of the incident has since attracted 3.6 million views on YouTube, cementing its place as one of the most iconic pre-match moments in international rugby.
Many fans still regard it as the perfect response to the haka. Rather than trying to outdo the All Blacks or turn the occasion into a spectacle, Wales simply stood their ground and refused to back down.
The rivalry between Wales and New Zealand may not carry quite the same intensity today, particularly given Wales' recent struggles, but this weekend's meeting offers a timely reminder of one of their most memorable encounters.
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