Sky are resisting calls from everywhere to show the third Test between New Zealand and the Lions on Saturday for free.
With the Lions levelling the series at the weekend following a famous 24-21 victory, there were mixed opinions on whether the broadcaster should make the game accessible to as many fans as possible.
BBC Radio Five Live held a phone-in debate about the matter and are expected to turn the screw further this week, according to The Times.
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However, having paid millions for exclusive rights to Lions games, Sky Sports are understandably reluctant to cave in.
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Sky's stance has been strengthened by the fact that not a single free-to-air broadcaster made a bid for the tour in 2014, with the only competition coming from BT Sport.
TalkSPORT secured exclusive radio rights for the current tour as well as the one back in 2013.
