Japan's strange way of the promoting the 2019 Rugby World Cup

Japan’s strange way of the promoting the 2019 Rugby World Cup

  • Thousands of special Rugby World Cup number plates will be produced
  • They will help promote the competition in the build up 
  • World Rugby described it as an unprecedented initiative
Rugby World Cup 2019 will make history in Japan on many fronts as the first time the sport’s biggest tournament will be staged in Asia.

But the event has also been given the opportunity to put its stamp – quite literally – on thousands of vehicles that will be registered between now and the time the first ball is kicked.


For the first time in the history of Japan’s Ministry of Land, Infrastructure, Transport and Tourism, it has been confirmed that official, commemorative Rugby World Cup automobile licence plates will be issued nationwide.

The plates, which will be available from 3 April this year, will feature the official logo of RWC 2019, giving the tournament a unique profile wherever cars or trucks are driven in Japan.


Prior to this, Japanese licence plates did not accommodate any designs other than the standard format mandated by law. Proceeds raised by this initiative will be directed into improvements to local transportation infrastructure in the 12 cities that are hosting matches during the tournament.

To Join the Front Row and be the first to find out news and ticket information for Rugby World Cup 2019, click HERE.


“This will help to raise the tournament’s profile and to stress just how big it is for Japan to be hosting one of the world’s biggest and most popular sporting events.

“With the help of the nation, Rugby World Cup 2019 is going to be the best and one that will leave a lasting legacy for the sport in Japan and throughout Asia.

“I wish to express my deepest appreciation to all who participate in this, as well as every rugby supporter across Japan and I look forward to your active involvement in making the tournament a huge success.”

%d bloggers like this: