Along with massive hype comes massive pressure and while some rugby players embrace the attention, others simply fade away into mediocrity.
Sometimes injuries or psychological issues cause a player's career to take a nosedive but at other times it is simply a matter of media and fans vastly overestimating his abilities or potential.
Ill-considered transfers have also undone many great prospects. Here are five prospects who faded away...
1. Matthew Tait
Making his debut against Wales, when the then-18-year-old was repeatedly dumped (see video below) by Welsh centre Gavin Henson is infamous.
Cardiff in February 2005 set back Tait’s development significantly, but he still played in the Rugby World Cup in 2007. After a quiet tournament, Tait lit up the final against South Africa with a dashing break that led to Mark Cueto’s infamously disallowed try.
But if Tait’s footwork in the final demonstrated his talent, then he is still to realise his potential. Shifts from outside centre, to wing and then to full-back stunted his progress and were indicative of a possible star who didn’t quite fit the mould in any rugby union position. Perhaps he should have stayed with rugby sevens.
2. Gavin Henson
The man who tackled Tait. Despite two Six Nations winner’s medals, Henson falls firmly into the category of those that failed to fulfill their potential.
But despite his love for hobnobbing with C-list celebrities, appearing on reality TV shows and bottled tan, all of which seemed to take precedence over his rugby, Henson actually didn’t have that bad a career.
He's now running a pub back in Wales.
#3. Ben Atiga
There was a time when Atiga was seen as such a potent attacking weapon that British Lions coach Clive Woodward singled out the Aucklander as the man of whom he was most wary ahead of the 2005 tour to New Zealand.
But despite the centre/fullback looking set for superstardom only played one test for the All Blacks, against Tonga in the 2003 Rugby World Cup after being called into the squad as an injury replacement for Ben Blair.
However, after struggling injury problems of his own, Atiga made the decision to take a break from professional rugby in 2008. He returned to rugby two years later and eventually joined Edinburgh in 2012 but was forced to retire two seasons later due to season due to joint disease.
#4. Olly Barkley
Barkley won 23 caps for England between 2001 and 2008, and such was his early reputation that he featured for England before his club debut with Bath.
A graceful left-footer able to play at fly-half or inside-centre, Barkley should have been a mainstay in the England midfield after the retirement of Will Greenwood.
The strange thing about Barkley is that it is hard to say where it all went wrong. He is not blessed with great pace, but kicked well from the tee and out of hand, was a fine distributor and hardly a defensive weakness. He remains one of the biggest mysteries of English rugby from the 2000s.
#5. Gabriel Ibitoye
The speedster has gone from being involved in an England training camp and tipped by head coach Eddie Jones to be a future superstar to playing in Israel in the space of three seasons. He was also nominated for Junior World Player of the Year in 2018.
Ibitoye made the controversial decision to leave Harlequins in 2020, but would be a free agent just a few months later after securing his release by mutual consent.
The 23-year-old, who scored eight tries for England U20, then joined Montpellier as a medical joker but was released without making an appearance in late 2021.
After failing to find a club, he signed with Tel Aviv Heat, an Israeli team, in the Rugby Europe Super Cup.
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