Beyond the scrums, tackles, and triumphant tries, women’s rugby is capturing attention off the pitch as much as on it.
Fans are no longer limited to watching matches or reading highlights—they can now get an intimate, behind-the-scenes look at the lives of their favorite players.
Join the RUCK’s WhatsApp community here and get the latest news sent straight to your messages. From training insights and match-day preparations to playful TikTok trends, Instagram reels, and glimpses of life off the field, these athletes are connecting with fans in a whole new, powerful way.
Social media has become a platform where rugby stars showcase their personalities, passions, and even interests outside the sport, whether that’s modeling, fitness, or creative content.
As the 2025 Women’s Rugby World Cup unfolds, following these top players online is the ultimate way to experience the excitement, energy, and stories behind the game.
Here are the top 5 women’s rugby players you need to follow on social media this year, ranked from 5 to 1.
5. Hollie Aitchinson (England) – 57.3K Followers
Instagram: @hollieaitchinson | TikTok: @hollyaitchison_
Hollie Aitchinson combines elite rugby talent with a high-profile modeling career, including work for Victoria’s Secret.
Her Instagram captures training sessions, match-day prep, and stylish lifestyle content, while her TikTok shows her playful side off the pitch. Hollie’s mix of athleticism, charm, and modeling presence makes her a standout in both the rugby and fashion worlds.
4. Ellie Kildunne (England) – 104.6K Followers
Instagram: @elliekildunne | TikTok: @elliekildunne
England’s electric fullback, Ellie Kildunne, brings the same energy off the pitch as on it. Her Instagram reels showcase slick training sessions, match highlights, and creative moments with teammates.
On TikTok, she jumps into trends and shares behind-the-scenes glimpses, giving fans a closer look at life with the Red Roses squad. Ellie’s content balances professionalism and personality, making her a must-follow for fans who love flair both on and off the field.
3. Erica Jarrell-Searcy (USA) – 142K Followers
Instagram: @rick_jarrell.searcy | TikTok: @its_richarddd
Smart, driven, and engaging, Erica Jarrell-Searcy combines elite athleticism with academic achievement.
Her Instagram gives fans a peek into her life balancing professional rugby and her studies in Molecular and Cellular Biology at Harvard.
On TikTok, she shows a playful side, sharing fun clips with teammates and behind-the-scenes moments. Erica’s social presence is perfect for fans who appreciate authenticity, grit, and personality beyond the pitch.
2. Katelyn Vahaakolo (New Zealand) – 421K Followers
Instagram: @katelynvahaakolo | TikTok: @claryjeans
Katelyn Vahaakolo is making waves both in rugby league and union, but her social media presence sets her apart.
Her Instagram shares training routines, personal reflections, and cultural highlights, while her TikTok brings humour and lighthearted content into the mix.
With over 400K followers combined, Katelyn connects with fans through her honesty, charm, and vibrant personality.
1. Ilona Maher (USA) – 8.8M Followers
Instagram: @ilonamaher | TikTok: @ilonamaher
Ilona Maher is the undisputed queen of rugby social media. With over 8.8 million combined followers, she captures hearts with her playful, body-positive, and charismatic online presence.
From Tokyo 2021 to Paris 2024, Ilona has shared everything from locker room banter to emotional sideline moments. Fans love her unfiltered, hilarious, and inspiring content, making her a global ambassador for women’s rugby.
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