Canterbury has revealed the new 2018/19 England Rugby home and alternate kits, which will be worn by the men’s and women’s teams throughout the coming season.
The design of the shirt takes inspiration from ‘white noise’, the effect created by the sound of England supporters cheering the team on. The design, which creates a disruptive and textured effect, uses a variety of St. George’s crosses, reflecting patriotism and incorporates platinum and titanium colours symbolising the strength of those metals.
Canterbury has designed a kit that delivers the best in function and fit. The new kit features a new one-piece crossover crew collar for increased comfort, which reduces neck pump.
OWN THE UNEXPECTED | The wait is over… shop the @EnglandRugby Home and Alternative Kit now! Are you game-ready? Click here now: https://t.co/kGZfoCkd8r #CommittedToTheGame #Rugby #EnglandRugby #RugbyTraining #RugbyMatch #Training #RugbyGram pic.twitter.com/IYoTK0X25g
— Canterbury🏉 (@canterburyNZ) September 24, 2018
Speaking about the new home and alternate kit, England captain and Canterbury ambassador Dylan Hartley said: “Every player in the squad is proud to represent England, put on the jersey and wear the rose so it’s great to see that English pride is reflected in the kit design.
“Every time we pull on the shirt we want to go out there, give it our all and make sure that we are constantly working hard and improving our performance. It gives us real confidence knowing we are wearing the best possible kit.”
The kit reveal follows the launch of the latest brand campaign for Canterbury, ‘Own The Unexpected’ which is inspired by the England team’s training techniques which enable the players to tackle the unexpected during the game.
The new England Rugby home and alternate kits from Canterbury are available to buy from Monday 24th September in sizes S-4XL for adults and children’s sizes at www.englandrugbystore.com and www.canterbury.com.