"@RedRosesRugby" - England Women Launch First Dedicated Social Media Accounts Ahead of 2024 Women's Six Nations - Ruck
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“@RedRosesRugby” – England Women Launch First Dedicated Social Media Accounts Ahead of 2024 Women’s Six Nations

18 March 2024
Tom Sansom

In an innovative move for the continued progression of Women’s rugby, England have launched a new dedicated social media accounts for the Red Roses. Launching today (7am) ahead of the 2024 Guinness Women’s Six Nations, the Red Roses will have channels on X and Instagram (@RedRosesRugby).

Red Roses supporters can expect to see behind-the-scenes content from inside the Pennyhill Park training camp, as well as key news updates, team news, and striking player imagery to name just a few features.

Lucy Packer of England Red Roses before the international friendly match between England Red Roses and Canada women at Sandy Park, Exeter on 23rd Sept 2023. Photo: Izzy Ninnis/PPAUK

The new social channels will see amplified coverage of the Red Roses games and help in the RFU’s ambition to have 100,000 women and girls playing rugby by 2027, as well as sell out Twickenham Stadium for the 2025 Rugby World Cup final. Central to this will be building the profile of our star players, promoting their accounts and telling their stories in their way.

The 2023 Women’s Six Nations saw record views and engagement for Red Roses content on England Rugby channels, and the aim is to grow on that with new dedicated channels. England smashed the attendance record for a women’s match in last season’s Women’s Six Nations finale against France, as 58,498 fans packed themselves into Twickenham.

Marlie Packer, Captain of England Women lifts the Womens Six Nations Trophy during the TikTok Womens Six Nations Match between England Women and France Women at Twickenham, London on 29 April 2023 (Photo: Tom Sandberg/PPAUK)

Red Roses captain Marlie Packer said: “This is a hugely progressive step for the Red Roses and women’s rugby. We want to engage with our rugby community and aid the growth of the game, especially ahead of a home Rugby World Cup in 2025. As players, we hope being able to see more Red Roses content will encourage more women and girls to follow our sport, pick up a rugby and try it for themselves.”

Emily Scarratt, Vice Captain of England Women on the break during the TikTok Womens Six Nations match between England Women and Wales Women at Kingsholm Stadium on April 9 2022 in Gloucester, England. (Photo by Tom Sandberg/PPAUK)

2019 World Rugby Women’s Player of the Year and Red Roses centre Emily Scarratt said: “Our past Red Roses are trailblazers for women’s sport, inspiring the current squad to leave the shirt in a better place. We want to be role models for the next generation of England Rugby players and supporters, and these dedicated channels will allow us to tell the stories of many, connect with our supporters and showcase our authentic self on and off the field.”