A French rugby club may have shocked some fans with their latest sponsorship announcement.
US Carcassonne announced on Thursday that porn website Jacquie & Michel would be their main sponsor for their match against Biarritz on March 1.
The Carcassonne players will wear shirts sporting the website’s logo during warm-up before changing into their usual gear for the game. The stadium will also promote the website through advertising.
Backing their unusual choice of sponsorship in a statement, Carcassonne general manager Christine Menardeau-Planchenault said tickets had since been in high demand.
“It’s about being part of a fun and offbeat communication,” said Menardeau-Planchenault.
“There will be nothing that will shock anyone. Today, like many clubs, it’s hard to get people to the stadium, so we thought about a way to create a buzz and decided to partner with them.”
Jacquie & Michel said in a statement that they felt they shared similar values with the club.
“Commitment, power, endurance and vigour are all values that Jacquie & Michel share with (Carcassonne coach) Christian Labit’s men.”