The launch of Ireland Rugby’s bespoke women’s kit this sparked an online movement of empowering images and celebrating women in rugby.
It all began with the launch of Ireland Rugby’s bespoke women’s jersey, however, the promotional images did not featuring any members of their women’s team, instead using models.
Wasps Ladies player, Florence Williams took to twitter to raise her concern about the launch of the kit.
Shortly after, women and girls from grass-roots to international level flooded social media with empowering images of themselves in their rugby kit, along with #IAmEnough.