In its quest to enhance rugby’s entertainment value and expand its audience share in the coming years, World Rugby has unveiled its roadmap for transforming the sport’s appeal.
This initiative stems from the Shape of the Game forum held earlier this year, where stakeholders devised an action plan to revitalise the rugby experience amidst evolving sports and entertainment landscapes.
Outlined in a comprehensive five-phase approach, World Rugby aims to delve into, embrace, and experiment with key innovations identified during the forum. Through a deliberate emphasis on both player and fan satisfaction, the focus remains on making rugby more captivating and accessible to a wider, younger demographic.
Central to this evolution is the enhancement of fluid ball movement, the reduction of interruptions, and the prioritisation of player welfare—a strategic trifecta aimed at propelling rugby into a more engaging and sustainable future.
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First phase: Law Application Guidelines reinforcing existing law
From 19 March, there will be an expectation of strict application of current law by referees globally via the following Law Application Guidelines, focusing on speeding up play:
- Law 15.17: Players will be expected to use the ball more quickly when the ball has been secured at a ruck/breakdown. Referees will be asked to call “use it” earlier, which will begin the five second count to play the ball away.
- Law 19.10: Hookers will be expected to maintain a full brake foot to aid scrum stability and safety during the engagement sequence. Any adjustment must maintain the act of the brake.
- Law 6.29: Strict reinforcement of the 2022 law trial relating to water carriers entering the field of play.
Second phase: Law amendment recommendations for global adoption
A package of law amendments will be considered by the World Rugby Council at its 9 May meeting. Each is aimed at enhancing game continuity:
- Recommendation to make adjustments to Law 10 in relation to players being put onside when there are kicks in open play, as per the current Super Rugby Pacific trial which aims to reduce kick tennis.
- Removal of the scrum option from a free-kick, reducing dead time.
- Outlawing the practice of the ‘croc roll’, reinforcing player welfare focus
Third phase: Closed law trials
Unions and competition owners will be encouraged to implement a package of closed law trials which can be adopted at domestic or cross-border level, aimed at enhancing game continuity:
- Expansion of the shot clock for scrum and lineouts and reduced kicking time.
- Ability to mark the ball inside the 22m line from a restart, promoting attacking options.
- The ball must be played after the maul has been stopped once, not twice.
- Protection of the nine at the base of the scrum, ruck and at the maul following successful trials in Major League Rugby in the USA and in elite and community competitions in New Zealand.
- Play on for lineout not straight if the throw in is uncontested.
Fouth phase: Specialist working groups
Specialist working groups will be established to further explore aspects identified by the Shape of the Game forum for further consideration. Recommendations will be made to Council.
- On- and off-field sanctions: Comprehensive review of the sport’s disciplinary and sanctioning processes with the objective of streamlining, increasing simplicity, consistency and fan understanding. A key consideration will be the potential to combine stronger off-field sanctions for foul play with a global red card trial where a carded player is removed for the duration of the match but may be replaced by another player after 20 minutes. The final proposal will go to World Rugby’s Council in May.
- Tackle/Ruck/Breakdown: A major review of safety and spectacle issues as they relate to the breakdown, e.g. the impact of contesting the ball on the floor, jackal as opposed to an upright driving game.
- Television Match Official (TMO) protocol: Determine the optimal remit for the TMO protocol, while setting new minimum standards for technology providers.
- Replacements: Examine the latest research on the impact of fatigue and the number and timing of replacements in the elite game to determine options that might create more space on the field while improving injury rates.
- Fan experience: Build rugby’s attention share via a fan-focused view of how the game is marketed, a consistent approach to presentation of the sport across all media environments and a focus on the moments in the game that really engage fans. This will include a thorough review of the language and terminology that is used within the game.
- Tackle height: Consider the results of the community tackle height trials across 11 unions and consider appropriateness for elite rugby.
Fifth phase: Examine impact of specific aspects of the game in new Rugby Labs
New Rugby Labs, which enable World Rugby to test out new aspects of law in a controlled environment evaluated by data and player feedback, will be utilised to examine the impact of aspects of the game that either have an impact on speed or safety. These are likely to include the scrum engagement sequence and the tackle/ruck area.
Highest-paid rugby players in the world 2024
6. Handre Pollard (Leicester Tigers) – £610,000
During his tenure at Montpellier, the Springbok fly-half was known as one of the highest-earning players in the sport, purportedly receiving an annual salary exceeding one million.
However, his transfer to Leicester Tigers entailed a reduction in pay, although he is still believed to be earning a respectable sum at Welford Road.
5. Antoine Dupont (Toulouse) – £700,000
The Les Bleus’ talisman is undoubtedly leading one of the most exciting teams on the international stage, all while helping to change the perception of the sport.
