All Black star Sonny Bill Williams shared a snap showing his wife and child smiling on holiday, he probably wasn't expecting a lesson in health and safety.
But that's what he received from a good number of fans on social media.
The photograph shows the 32-year-old in the driver's seat of a convertible, with his wife Alana next to him and his daughter Imaan, three, in the back.
All three are beaming for the camera - but not everyone was happy with the picture.
Williams, who has been enjoying a family holiday in the Cook Islands with Alana, Imaan and youngest child Aisha, one, posted the image on Instagram on Sunday.
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And people were quick to point out where the sportsman is going wrong when it comes to child safety.
One person wrote: "Family comes first but no car seats - come on Sonny you should know better."
Another added: "Car seat is needed for little ones Sonny, never travel without them."
"No child seat you serious?" asked someone else.
