Rugby union’s latest move to crack the United Stated of America sees the Six Nations set to broadcast live on NBC from 2018 onwards.
NBC’s Sports Group have announced a multi-year deal that will grant them exclusive coverage of the tournament in the United States.
England vs Ireland will be shown on their flagship channel as part of the deal, with a whopping reach of 300 million people.
“Our multi-year partnership with Six Nations Rugby further establishes our commitment to the sport of rugby, one of the fastest-growing sports in the United States,” said Jon Miller, president, programming, NBC Sports Group.
“The Six Nations Championship is an iconic centerpiece of our robust rugby portfolio, which has featured the addition of exclusive U.S. media rights for the Rugby World Cup and Premiership Rugby in the past two years.”
The deal increases NBC Sports Group’s rugby offerings, which include the Olympics, the Rugby World Cup (7-a-side and 15-a-side) through 2023, and Premiership Rugby.
Rugby union’s latest move to reach the American market will see the Six Nations broadcast on NBC television in the United States.
— Chris Jones BBC (@chjones9) October 5, 2017
Further to this, NBC plan to show England v Ireland on flagship channel – reach of 300 million. https://t.co/Cc82d7qlv3
— Chris Jones BBC (@chjones9) October 5, 2017