2023 witnessed an impressive 41% year-on-year increase in UK fans purchasing tickets for live events overseas, marking a booming trend in the global sports entertainment landscape according to new data from viagogo.
Among the most sought-after experiences, Wimbledon claimed the top spot, with viagogo’s annual research highlighting the rising popularity of live sporting events beyond the UK.
Notably, the Six Nations emerged as a standout, securing two positions in the top 10, with the Rugby World Cup topping the list as the most-purchased overseas sports event by UK fans.
Six Nations Frenzy:
As anticipation builds for the 2024 Six Nations, a substantial number of tickets have already been sold, and several games have been labeled as ‘sold out’.
However, you can still secure your seat to be there for tries, tickets are still available on leading ticket marketplace, viagogo. With tickets starting from £27, make sure you don’t miss out on what will be another epic year of international rugby.
The fervor surrounding the Six Nations is so evident in the fact that the Wales vs England and England vs France matches found a place in the top 10 most in-demand UK sporting experiences in 2023.
Get your tickets for the 2024 Six Nations with viagogo, the world’s leading ticket marketplace.
Cricket and The Ashes:
While rugby holds its ground, cricket, fueled by a momentous Ashes series, claimed the top spot in overall ticket sales in the UK. The Ashes proved to be a driving force, propelling cricket ahead of rugby, NFL, boxing, and even Formula 1. With cricket enthusiasts securing seats for Ashes Test Matches for a mere £30, the sport left a lasting impression for UK eventgoers.
Top UK Sporting Experiences of 2023:
viagogo’s data highlights the diverse sporting interests of UK fans, with The Championships, Wimbledon, and the Formula 1 British Grand Prix securing the top positions. The inclusion of Six Nations matches among the most sought-after experiences underscores the passionate fan base that eagerly awaits these thrilling rugby encounters.
Global Enthusiasm for UK Events:
Beyond the UK borders, UK-based sports enthusiasts showcased their fervor for live events overseas.
The Rugby World Cup in France and the Cricket World Cup in India ranked high among the most-purchased non-UK events, signaling a global appetite for top-tier sports competitions. NFL matches in Germany and Formula 1 races, featuring prominently in the top 10, further emphasize the international allure and willingness of fans to travel far and wide to see their favourite sports and athletes.
Bargain Hunts in the Secondary Market:
Viagogo’s data also sheds light on the affordability of live sports events for fans, with bargain seats available across various sports.
NFL games for £12, Ashes Test Matches for £30, and the British GP for under £40 demonstrate the accessibility of premium sporting experiences through the secondary market, allowing fans to save significantly on face value ticket costs.