Dove Men+Care, one of Unilever’s leading male toiletries brands, today launched its third and final film in an emotive series titled the ‘Spirit of Rugby.’
The film highlights the spirit and togetherness in rugby when Australian international and ex. Kamaishi Seawaves player, Scott Fardy, put others before himself by opting to stay and help those affected by the tsunami that destroyed the Japanese city.
Whilst playing rugby in Japan for two years Scott had developed close ties with local players in the Kamaishi Seawaves team and the local community, making his decision to stay and help an easy one. With a big year of rugby approaching for Japan, the city of Kamaishi have recently completed the building of its Recovery Memorial Stadium, giving hope for the future.
“It was a life-changing kind of moment,” Fardy said. “I never suffered in any shape or form, but I saw a lot of suffering from the people of my area and the town I was living in. There was only ever one thought and that was to help these amazing people get back on their feet. It’s fantastic to see the new stadium and I’m looking forward to vising soon.”
The ‘Spirit of Rugby’ films have been released throughout 2018 in the lead up to the World Rugby awards in November, at which the Spirit of Rugby Award, in association with Dove Men+Care, will be presented to somebody going above and beyond with an outstanding act of care in the rugby community.
Chris Barron, Unilever Vice President of Personal Care, said: “We’re excited to be launching this final film in ‘The Spirit of Rugby’ series. The care Scott Fardy showed during that difficult time sums up the Spirit of Rugby Award perfectly. As a brand we are proud to highlight these acts of care celebrating the core values of the game we love.”