The All Blacks’ kit sponsor have unveiled the badge the world champions will wear on their jerseys in next month’s Tests against the British and Irish Lions.
A dynamic new graphic design and a special crest marking the legacy of the All Blacks and the British and Irish Lions are the key features of a stunning new jersey the All Blacks will wear when they take on the Lions in the three-Test series.
The new jersey proudly pays homage to the 113-year history between the British and Irish Lions and the All Blacks and features a new one-off designed All Blacks crest.
It’s inspired by that worn by the All Blacks in 1930 and features the iconic silver fern All Blacks logo and the years ‘1904’ and ‘2017’ inscribed above and below.
All Blacks captain Kieran Read said: “It’s always an honour to pull on the All Blacks jersey but an even greater honour to have a special edition jersey for what will be a pretty cool occasion for all of us.
“I love the simplicity of the design and the nod to the past in the crest design.
“This Series will be adding to the legacy of our team, and that’s something that is important not just to me, but everyone who has gone before us.”