Exeter Rugby Club have today made the decision to launch a new visual identity, moving away from its previous Native American-themed brand, and introducing a brand icon that is a poignant and significant nod to the past.
The new Exeter Chiefs logo, which will be launched in July 2022, draws inspiration from the Celtic Iron Age Dumnonii Tribe, which encompassed a unified area covering Devon, Cornwall and parts of Somerset for many hundreds of years before the Roman occupation from 43 AD, as well as the later ‘Celtic Kingdom of Dumnonia’, which was established around AD 410 and continued for almost 500 years
The change in identity comes in the wake of the Exeter Rugby Club’s board undertaking a full and informative review process over the past two years.
“We are excited to welcome in the next era of rugby within Exeter,” said Chairman and Chief Executive, Tony Rowe OBE. “Exeter has and always will be the most important term in our overall identity. The term Chiefs, however, is equally entrenched in our make-up, going back to over a century ago when teams in this region would regularly call their first teams that of the Chiefs.
“We are Exeter, we are the Chiefs!”
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- Alfie Barbeary (Wasps, uncapped) – £75,000
- Jamie Blamire (Newcastle Falcons, 5 caps) – £30,000
- Jonny Hill (Exeter Chiefs, 12 caps) – £125,000
- Bevan Rodd (Sale Sharks, 2 caps) – £50,000
- Sam Simmonds (Exeter Chiefs, 9 caps) – £200,000
- Ollie Hassell-Collins (London Irish, uncapped) – £50,000
- Raffi Quirke (Sale Sharks, 2 caps) – £50,000