CONFIRMED | England announce they're dumping Canterbury for new kit provider

The English sports brand will be the Official Technical Kit Partner from 1 September 2020, when the iconic double-diamond of Umbro will be worn by the England Men’s teams, Red Roses, Sevens and age grade teams.

Umbro will provide the team’s match kit, training wear and off-field kit as well as offering fans a full range of supporter wear including men’s, women’s and children’s ranges from 1 September 2020. Umbro join England Rugby next season with nearly a 100 years of experience in the development of performance products that have been tried and tested at elite level, across sports.

Renowned for its pedigree supporting professional teams, Umbro has a heritage in rugby union; having previously supported each of the home nations, multiple clubs and the only British & Irish Lions team to win a series in New Zealand, in 1971.

The brand’s extensive experience across sports and its pioneering approach to developing kit and rigorous testing has ensured Umbro is ready for rugby.

Umbro managing director Anthony Little said: “The partnership between Umbro and England Rugby from September is a seminal chapter in our history.  The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand.”

Getting a bit more adventurous with this kaleidoscopic cornea burner from the England Sevens team. Thes multi-coloured front seems reminiscent of a dance-floor in a cheesy 70's disco club. Extraordinary.

If this is any indication of what their jerseys will be like moving forward, we could be in trouble after Umbro officially took over from Canterbury, signing a four-year deal with the RFU.

Looks like a toddler’s crayon rampage,

Apparently the choice is a 'regal' shade of purple, fit for a country known for its royalty. 

The fact England never won in this shirt means it should never be done again. Oh wait, it was, but a little bit better.

Four years on from their World Cup triumph, Nike completely changed their design and as good as it looked on a model it was not exactly the most attractive on the pitch with splashes of red on the shirt and shorts looking incredibly messy.

However, England were able to reach a second successive World Cup final, but this time narrowly lost out 15-6 to the Springboks at Stade de France.

In between World Cup cycles there's a touch more room for creativity and the 2013-14 alternate strip certainly look heed to that view.

The 2013-14 change of jersey caused quite a stir when it was launched, but anyone who bought it was left disappointed as it was only actually worn in competitive matches by the women and U20s during that season. 

Its design cues came from the painting of the 'The Battle of the Roses: Yorkshire versus Lancashire' that hangs on the wall of the President's Suite at Twickenham Stadium.