Former England international turned pundit Brian Moore has ripped apart Sky TV's alleged bid to win the broadcast rights for the Six Nations Championship.
"The first point to make is that CVC has no track record in rugby and has previously expressed no interest in it as a sport," wrote Moore.
"If its recent ownership of Formula One is anything to go by, it appears to be interested only on its return on investment.
"In 2014, it is reported they took in £347 million from a turnover of £1.25 billion, at that point representing a return on investment of more than 350 per cent. Between 2010 and 2019, F1’s viewing numbers are said to have fallen 137 million globally."
He continues: "Look at what happened to cricket in the decade after 2005 when it left free-to-air television. The England and Wales Cricket Board announced record turnover, profit and investment in the game and a near 30 per cent drop in participation numbers.
"There is no reason to think the same would not happen in rugby."